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fix keyword cannibalization issues

How to Identify and Fix Keyword Cannibalization Issues?

Introduction  Are you losing organic traffic and conversions despite being an early mover with your SEO strategy? Is your SEO ranking plunging? Have your service offering pages lost their traffic streams? If yes, then you would surely want to know what is causing this. Exactly why are you losing traffic despite having an SEO strategy […]

Content marketing trends

15 Content Marketing Trends that are Working – 2024 & Beyond

At the beginning of each year, much is written about new trends in content marketing—2024 was no different.  As we already passed the first half of 2024, we provide an update on current content marketing trends. We present 15 proven content marketing trends that must form part of your marketing mix. These 15 content marketing […]

Justwords Anniversary 14th

Content Our Forte: Justwords Toast 14 Years & Leap Forward

2010! Many of us remember it as the year of the 8.8-magnitude Haiti earthquake, the Deep Horizon oil spill, the release of the iPad, the launch of Instagram, and Google’s MayDay algorithm update.   Also in 2010, Justwords launched its website—the brainchild of CEO Payel Mukherjee. It’s hard to believe it has already been 14 years […]

Bottom of the Funnel Content Marketing

What is Bottom-of-the-Funnel Content and How to Create it to Drive Sales for Your Business

What is Bottom of the funnel (BOFU) marketing? The term Bottom of the Funnel, or BOFU, represents the final stage in a consumer’s journey — the cusp where interest turns into action. Imagine a funnel: wide at the top, narrow at the bottom. The top is where awareness resides, like a crowd of spectators at […]

long and short form content writing

Why Are Short-Form Content and Long-Form Content Both Important?

What is Short-form Content? As the name implies, short-form content refers to all types of brief content that can be digested quickly. Many content marketers generally consider it to be any content that is less than 1000 to 1200 words. However, that categorization isn’t generally true. Instead, short form content is any piece of content […]