Great content marketing agencies understand two things – how to create exquisite content (and I mean content that really delivers value or helps a business grow), and how to market that content in a way that attracts traffic and leads to a business. But here is the thing – really good content marketing agencies are hard to find.
It’s been almost 14 years that we kickstarted our journey with Justwords. As part of that journey, we have worked with thousands of business owners, B2B and B2C, across several verticals and across several geographies. While helping these brands build content growth engines or implement SEO-driven content marketing campaigns, we have also shared countless conversations with clients as to what they expect out of content marketing agencies, and their cause of disappointment with other content marketing agencies.
Hence, we thought, it would be a good idea to share a few learnings, and a few important factors that businesses can keep in mind while hiring content marketing agencies.
We also discuss how we address these factors at our own agency as well. Finally, since every business does consider different content marketing agencies before they select the final one, we share a list below of the best content marketing agencies in India.
So let’s begin at the very top.
Table of Contents
The top 4 factors to consider while choosing amongst the best content marketing agencies:
1. What is it that you want from your content marketing campaigns?
When it comes to working with content marketing agencies, we have seen businesses have different goals. Some just want good quality content, some want SEO-optimised content that will drive traffic to the website, and some will want a package of content marketing that includes content and SEO and social media, that will increase brand visibility, traffic and leads.
There are also companies who already have a large presence, and just want creative campaigns to drive up brand visibility and establish thought-leadership. Hence the important thing is to choose an agency that can help you get what you want.
For example, if your sole goal is to increase your website traffic, then just go for a pure-play SEO agency. However, if you are expecting the same agency to also create value-driven content that consistently drive in traffic that will also lead to conversion, you might be disappointed.
If you are looking for content to generate sales, then you will need an agency that understands content marketing at a deeper level. They will know that traffic driven solely from high volume informational keywords, will only increase visits to the website.
Ofcourse, you need brand awareness as well. But that also needs to be supplemented with bottom of the funnel topics that will enable conversions. Hence, it will be wise to ask the agency whether their strategies are optimised to serve you this kind of goal.
Once you know what kind of content marketing you want, it will be easier to assess agencies the right kind of questions.
For example, clients who want to work with us, usually want great content and content that will perform to get them ROI. Hence we explain to them our process of content creation, content optimisation, content promotion through SEO and social, and paid ads, and the need for high value links, how we will track data, how we will create content as per the content marketing funnel, and the buyer’s journey and how will this become an inbound growth engine.
There are also clients who come to us, asking just about SEO-optimised content, and we explain to them how we will create just that.
If you know what you want, it’s easier to understand to assess whether the agency can deliver. So it’s important to understand your goals for content marketing, which part you can handle inhouse and where parts you want your agency partner to handle.
If you know what you want, it’s easier to understand to assess whether the agency can deliver. So it’s important to understand your goals for content marketing, which part you can handle inhouse and where parts you want your agency partner to handle”
Also, you will also find agencies who specialise in different content formats as well as different digital marketing strategies – for eg. some will clearly have a forte in video content production and social media, while others may deal with more written formats and deep SEO. Once you know what you want, or what is the end goal, you can discuss with the agency on whether they have the wherewithal to achieve that.
2. What are the processes they follow to build expert content and market it? Do they do SEO or just use keywords to SEO-optimise content?
The best content marketing agencies will have a defined structure and framework based on which they work and get results. This comes from honing their skill sets over the years and cumulative experience.
Good content marketing agencies will start with a solid strategy. Once done with that, they will follow it up with excellent keyword research and come up with SEO-primed titles. Then they will get their expert teams of content writers, editors, and quality analysts to manage the whole content production. The articles will then get SEO optimised for rankings, and then published and marketed through a combination of other digital marketing techniques.
In short, content marketing agencies need solid writers who understand the art of SEO and marketing, and SEOs who understand how to promote the articles and make it rank, social media copywriters and designers to build organic campaigns on social media and promote the content, and finally the content marketer who will find even more ways to use content at various stages of the funnel for awareness, consideration and conversion.
In short, content marketing agencies need solid writers who understand the art of SEO and marketing, and SEOs who understand how to promote the articles and make it rank, social media copywriters and designers to build organic campaigns”
For example, ask them –
• How do will they create expert level content or niche content for thought-leadership?
• How do they market their content
• Ask them about the content strategy they want to follow for your brand
• What is their approach to keyword research
• What are the blogs or website pages they have been able to rank?
• Are they taking at your buyer’s journey before creating content and choosing keywords?
• What is their process of building authority links
• How do they intend to get results for you?
The best of content marketing agencies will take the time to explain all these aspects and define their process for execution.
3. Are they using content marketing to marketing their own brand?
The best content marketing companies know that content writing is just half the job done, and that marketing the content is the other half. True content marketing agencies will be combining the best of SEO and content strategies together to rank their website, and build demand generation. So check their websites and see how well they have worked on content, demand generation and conversion ratio optimisation. Are you impressed by their portfolio of work, are you impressed with their design, are you impressed how they have marketed themselves? Well then they are the right guys.
4. Does the company have a defined mission and work culture?
This last point might be the least important, but trust me you will realise the value of it once you have started working with the right partner. If an agency has the right mission and values defined by the leadership, there is a certain clarity with which each team member works. The culture defines the work and permeates through every member of the team. It’s always good to choose a partner whose work culture is defined by a rich value system.
Justwords and how we choose to address each of the above factors
Before reading this section, please make sure you have read the section above where we discuss in details the main things to remember while choosing your partner agency from among the list of the top content marketing agencies in India.
Now that you have got the main parameters, we explain how Justwords addresses the above points – what is our process, what can you expect from us as your content partner, our culture and mission, our team and our expertise as one of the best content marketing agencies in India.
1. Justwords is a best fit for companies who are looking for high quality content & marketing that delivers ROI
We realised early that creating good content was only one part of the game, and if you can show companies that this content can perform then it becomes a long-term partnership. And this what our content strategies are optimised to do – deliver organic traffic and finally tangible growth.
Our style of content marketing is about creating value-driven content and then marketing that content through innovative SEO strategies, and other digital channels to make the content perform.
Companies that work with us get consistently high-quality content, which are created by experts who know your industry, and if they don’t, will talk to you to understand it.
This is how we do content marketing for you –
a. Build a solid content strategy that builds the map for what we are going to do.
This helps us understand who do we build content for, what are the goals of the campaign, which stage of the funnel we are addressing, what kind of intent do we need to serve, what are the keywords and topics that can fetch traffic, the content production plan, content creation, content optimisation, and finally content promotion and content measurement. The strategy defines everything.
b. Get the content development process started:
Once the strategy has been sealed, content creation starts based on formats and the volume decided. Our specialized writers, carefully selected for each project, collaborate closely with the central editorial team to ensure top-quality content. With years of experience, we’ve mastered the art of assembling the perfect team for every project, guaranteeing consistently successful outcomes.
c. Content creation and optimisation:
This is probably the most challenging part. You need a terrific team of writers and designers, who know the niche and are trained to write and design, a qualified team of experienced editors and project managers who undertake rigorous quality checks and ensure timely project delivery, and you need content marketers and SEOs who will work together with the content team to produce the most optimised content (and this does not mean just throwing around SEO keywords). Add in the tools, ofcourse, which help you deliver the most optimised content ready for ranking.
d. Content promotion and distribution:
This is where our super SEO and social media teams take over. Content distribution strategies used by us include SEO campaigns, guest outreach, high-quality backlinking, and email campaigns. The content is also used in different formats on social media to generate more buzz.
While SEO dominates all the strategies used to promote content, enabling the website to rank for relevant keywords and drive in traffic, we believe its also important to create touchpoints with the user on different channels since the buying process is no longer a straight-down-the-funnel journey. We understand that the buyer might move in different ways before finally making a purchase decision.
For example – A buyer might find your blog post, or your ad, move to your social media to understand better, then move back to your website to know more, then pause, before he finds another content trigger that pushes him back to the website. His final purchase decision is never a one-click journey.
As content marketing experts we understand that and strategies accordingly.
e. Measure the data:
Finally, you need to understand what is working and what is not. Data, data, data. Which content performed, how much traffic did it drive, how many conversions did it manage? Which kind of content performed better? We study all of that data, sourced from the different analytics platforms and tools, and understand what has performed. Based on this performance, we build on strategies that worked and change the ones that didn’t.
2. We walk the talk.
The proof they say is always in the pudding. Being one of the top content marketing agencies, we have built an inbound growth engine that relies totally on content marketing. For the last decade and more, we have relied singularly on organic traffic to build and grow our agency. This is what we do:
– We write long-format blogs that are laden with value and information and publish detailed case studies of what we have achieved. The blogs work at the top of the funnel and bottom of the funnel helping us create brand awareness and trust, and get conversions.
– We use SEO and social media to promote our content and dominate the SERPs for keywords that our prospects search for.
– We make sure our website has good conversion ratio optimisation for more conversions.
– We make sure we refurbish and reuse our content pieces on multiple platforms to create as many ways for our prospects to slide into our marketing funnel.
3. Our culture is defined by quality and customer focus. We go the extra mile.
As an organization, customer centricity is our cornerstone. It means aligning with you as a partner, not merely a service provider, to understand your business goals thoroughly. Our commitment to quality and customer focus permeates through the team and hence our clients know we will go the last mile to help them.
If you read our testimonials, and reviews, you will find the same thoughts running. And we like to say that with pride since its inbuilt in our culture – quality and customer focus defines who we are.
Top 15 Content Marketing Agencies in India
Whether your company is market newbie or a well-established brand, or whether you’re in e-commerce, lead generation, or B2B SaaS, there is an agency out there that can help you out. To help business owners with their search for the right marketing agency, we have created this list of agencies that we believe (based on what we have heard from clients, our colleagues, and partners in the industry) are doing good work.
However, here is the caveat – this list is by no means a definite list of the best content agencies in India. This list was created to help anyone, looking for content marketing companies in India, get a good reference point. These are agencies who have good credentials and have proven themselves through their work. If you are reading this page, you are most probably looking out for content marketing agencies. And this list is a good start. Depending on the requirement, we are sure you will find someone from this list who fits your requirement.
This list is no way a ranking of the top 15 best content marketing companies in India, but we sure hope these content marketing agencies are near about the best ones you will find.
So here we go.
1. Justwords
Justwords can be counted among the top content marketing agencies in India. Started by Payel Mukherjee in 2010, the agency has carved a niche for itself as one of the top content marketing companies in India, specialising in content, content marketing and SEO. Over the years, it has worked with household brands like Nestle, Times, Oyo, HDFC Ergo, HSBC, Hero FinCorp, Magic Bricks, UNICEF, etc etc, as well international brands like Paytabs, UNICEF, BCG, Homify, Alibaba Group, Noon etc. It has the experience of working across sectors, national and international, large and small brands. What makes this brand stand out are 3 things – commitment to quality, creating value for its clients, and the personal touch that makes the team walk the extra mile if needed without any hesitation.
The Justwords team is made up of seasoned content marketers, SEOs, content creators, designers, and analysts who are eager to learn about and experiment with new ideas, trends, and techniques.
They have received numerous awards, including the Google Business View Marketing/PR Award (twice in a row), the Indian Content Leadership Awards (2022&2023), the Clutch Award for India’s Top Agencies in Content Marketing (3 years in a row), and Good Firms recognition as a leader content marketing amidst global content marketing agencies. In 2023-24, they were ranked by DesignRush among the top SEO agencies in India.
Justwords also won the ET MSME award for best women entrepreneur (2023-24). If you need a solid agency in India that understands content marketing to the core and is focussed on customer delight, Justwords is the agency to call.
Website: www.justwords.in
Phone: +91.9871037096
Email: query@justwords.in
Address: 1039, 10th floor, Tower b3, Spaze i-tech park, Sohna Road, sec -49, Gurgaon- 122018
2. Schbang
Schbang was established in 2015, with its headquarters in Mumbai, by Harshil Karia, Sohil Karia & Akshay Gurnani. Schbang, which calls itself a creative and a technology transformation company with a digital heart, is also present in Bengaluru and New Delhi as well. The company provides all-encompassing solutions that span digital content, search engine optimization, technology, design, video production, photography, business and consumer research, brand building, and more. Schbang works with a global clientele and has offices in Delhi, Bengaluru and London. It has bagged several awards and accolades for its work in the industry, and is the go-to agency for tech-powered creative campaigns.
Clients in their portfolio: Castrol, Godrej, Barbie, Visa, and more.
Website: https://www.schbang.com/
Phone: +91 97570 36088
Email: bd@schbang.com
Address: 1-A, Khasra No. 275, First Floor, Westend Marg, Saidulajab, Saket, New Delhi, Delhi 110030
3. Techmagnate
Techmagnate is another popular digital marketing firm that was founded 16 years back in the year 2006 by Sarvesh Bagla. Headquartered in New Delhi, this agency has carved a name for itself in offering SEO-driven digital marketing solutions. Technology solutions and digital marketing are their two main areas of expertise. Their main services include developing and implementing digital marketing strategies for SEO, PPC, app and mobile marketing, reputation management, social media, and other related services. If you are looking for deep tech SEO-driven marketing, then these are the guys to rely on. A dominant share of their clients are in the fintech space.
Clients in their portfolio: Bajaj Finserv, Airtel, JK Technosoft, Kent, etc
Website: https://www.techmagnate.com/
Phone: +91-9910308266
Email: enquiry@techmagnate.com
Address: A-24/8, 1st Floor, Rathi Tower, Mohan Cooperative Industrial Estate, Mathura Road, New Delhi -110044
4. WatConsult
WATConsult, founded in January 2007 by Rajiv Dhingra, calls itself a hybrid digital agency, with employees and offices in Mumbai, Delhi, and Bangalore. Today, the company is recognised as a thought leader in the digital space and has bagged many global recognitions and awards, including the Clio Award. The agency also boasts the credit of being the brand behind many popular ad campaigns for brands like Goibibo and SBI. Watconsult specialises in social media marketing, online reputation management, online PR, social media audit, digital marketing, and online reputation management.
Clients in their portfolio: Tata, Godrej, Mahindra, Bajaj, and more.
Website: www.watconsult.com
Phone: +022–67099200
Email: contact@watconsult.com
Address: 5th Floor, Parijat House, Manjrekar Lane, 1076, off Dr. E. Moses Road, Worli Naka, Mumbai, Maharashtra – 400 018
5. iProspect
Founded by Vivek Bhargava, iProspect India, is an end-to-end digital media agency which began its journey in 1997. Its extensive team works across countries with a wide network of over media and performance specialists. In addition to your standard digital marketing services, iProspect can help you with Web analytics/attribution modelling, digital marketing, business intelligence, activation marketing, and other services. If you are looking for a digital marketing partner who can execute a content marketing campaign using multi-channel promotions, this is the agency to go to.
Clients in their portfolio: Budweiser, Sonos, Under Armour, Levi’s, and more.
Website: https://www.iprospect.com/en/in/
Phone: +91 124 7118100
Email: hello@iprospect.com
Address: Dlf Building No. 5, Tower-A, Level 8, Dlf Cyber City Phase-Iii, Sector-25, Haryana (Delhi NCR), Gurgaon – 122 002,
6. Niswey
Founded in 2011, Niswey, an inbound and account-based marketing firm, works with digital marketing firms all over the world. From inbound marketing and marketing automation to digital strategy, digital marketing, web analytics, and user behaviour analysis, Niswey has helped numerous businesses realise their online potential. Founder and COO, Abhinav Sahai, has been a business coach for years before starting Niswey. The company is also a HubSpot partner and has also featured in Clutch’s list of Top 5 Marketing agencies in India.
Clients in their portfolio: Yahoo, NIIT, Microsoft, Business Today, and more.
Website: www.niswey.com
Email: business@niswey.com
Address: 1-C, 4th Floor, Arjun Nagar, New Delhi 110029
7. Yellow Seed
Based out of Mumbai, Yellow Seed is a content strategy and development agency that collaborates with marketing, digital, and public relations firms, as well as leading brands, to create relevant and engaging content across platforms. Founded by directors Aashutosh Subhashchandra Katre and Asif Nazir Upadhye in 2012, Yellow seed brings together thinkers, content creators, and solution-driven strategists together. Yellow Seed can assist you with a variety of tasks such as content writing, web content, social media content, newsletters & magazines, translations & localization, white papers & e-books, creative writing workshops, activation & event content, and more.
Clients in their portfolio: Mercedes Benz, Dream 11, Nestle, Zee 5, and more.
Website: www.itsyellowseed.com
Phone: +91 77383 92744
Email: contact@itsyellowseed.com
Address: Office No. 9, Delta Apartments, M.M.C. Road, Mahim West, Mumbai, Maharashtra – 400016
8. Inbound Mantra
Inbound Mantra is a Gurgaon-based data-driven inbound marketing agency. Founded in 2011 by V. Rajagopalan, it is an enterprise inbound marketing agency that assists businesses in developing their brand, capturing hot leads, and increasing sales. The company is a HubSpot Certified Partner that provides enterprise Inbound Marketing Services and Social Media Marketing Services. While inbound marketing remains its forte, Inbound Mantra has also been excelling in branding, web development, design and consultation since its inception. With over a decade of experience, the company serves a multitude of national and international clients from sectors like Real Estate, Hospitality, Software Products and Manufacturing.
Clients in their portfolio: BanQ, HSP Group, Demand Farm, and more.
Website: www.znbound.com
Phone: +91-9717240021
Email: raj@inboundmantra.com
Address: 259, Tower B 1, Spaze I Tech Park, Gurgaon, Delhi NCR – 122018
9. Interactive Avenues
Interactive Avenues, a Reprise Network Company, was founded in April 2006, and is a full-service digital marketing firm with locations in Mumbai, Delhi, and Bangalore. The agency offers a wide range of services, including those in the fields of media, creative, search, analytics, mobile, social, and ORM. The collective vision and efforts of founders Amardeep Singh, Anjali Hegde, Ratish Nair, Shantanu Sirohi, Sunil Miranda have made it a self-sustainable company operating worldwide. Interactive Avenues has also received a plethora of unique industry awards, and should be considered as a partner if you are looking for a full-service agency that works on media strategy, SEO, SEM, ORM and analytics.
Clients in their portfolio: IDFC, Zivame, Coca-Cola, and more.
Website: www.interactiveavenues.com
Phone: +022 62645000
Email: harish.iyer@interactiveavenues.com
Address: 3rd Floor, Chhibber House, M Vasanji Road, Opposite Pop Tate’s Near Sakinaka Metro Station, Andheri East, Mumbai – 400072
10. Content Ninja
Founded in 2016 by Shriya Garg, Content Ninjas is located in Gurgaon and has established itself as an inbound marketing and content marketing specialist. The agency focuses on cutting-edge products, difficult markets, and one-of-a-kind strategies, particularly for hyphen-tech businesses, specialised audiences, and B2B industries. The company specialises in marketing automation, SEO friendly blogging, inbound marketing and demand generation while also providing design and animation facilities to its large clientele. Content Ninja is also a certified Hubspot partner and is an agency of choice for brands who want a specialist in process consulting, martech and RevOps.
Clients in their portfolio: Amazon, Vedantu, Mindtree, UpGrad, etc.
Website: https://www.contentninja.in/
Phone: +91 996 030 1572 | +91 995 863 2696
Address: WeWork, 32nd Milestone, Sector 15, Gurgaon, Haryana – 122001
11. Spinta Digital
Founded in 2014, inbound marketing company Spinta Digital is a proponent of designing and building ideal digital journeys. Founded by Vinodh Ramakannan, a strategic marketing expert, the company aims to help scale businesses using a variety of specialisations. It offers a comprehensive digital strategy that can assist you in establishing your brand’s online presence, winning over your audience, and achieving your professional objectives. The business has locations in Bangalore, Chennai, the UK, and the US.
Clients in their portfolio: Grizmo, Tinkercaps, Instabids, and more.
Website: www.spintadigital.com/
Phone: +91 7010333863
Address: No.20, Pycrofts Garden Road, Chennai – 600006
12. Scatter
Scatter, which was founded in March 2014, combines content strategy, clever storytelling, and a variety of unique mar-tech solutions to assist organisations in growing content creation and managing their digital assets. The company was founded by marketing specialists Mahip Singh and Rajan Srinvisan to redefine branding and storytelling for businesses around the world. Scatter’s teams include product and engineering, strategic alliances, editorial strategists, content producers, and customer success managers, to name a few. Scatter has offices in the UAE, Mumbai, New Delhi and Bengaluru. The agency employs content creators and freelancers that shape its client’s content strategy and experience.
Clients in their portfolio: Cisco, Ford, Lenovo, Honda, etc
Website: scatter.co.in
Phone: +011 41325268
Email: engageunfoolishly@scatter.co.in
Address: Building #16, 3rd Floor, Community Center, East of Kailash, New Delhi – 110065
13. SRV Media
Pune-based SRV Media was established by founders Vikram Kumar and Rohit Prasadand in 2011 and has since expanded to Gurugram, Bengaluru and Kolkata. The company offers a variety of marketing services, including brand communication, content marketing, digital advertising, public relations, SEO and more. Providing everything from brand strategy to data analysis, SRV media advertises itself as a 360-degree marketing firm driven by a team of creative specialists and visual storytellers.
Clients in their portfolio: MIT, GE-Healthcare, Mantrek Reality, and more.
Website: www.srvmedia.com
Phone: 1800 212 4438
Email: sales@srvmedia.com
Address: BPTP Centra Park Jal Vayu Vihar, Mooz Coworking Tower-A, 5th Floor, Sector 30, Gurugram – 122022
14. I Knowledge Factory
I Knowledge Factory (IKF), launched in 2000 in Pune, has firmly established itself in the Indian digital domain. The agency was started by Ashish Dalia Rameshchandra, Dan Bruns, and Chip Matthes and offers website design, application development, creative content and copywriting to search engine optimization (SEO), search engine marketing (SEM), social media marketing (SMM), and mobile app development. It also services a variety of content marketing needs. The company, which has clients across the globe, has been a part of 550+ unique website launches.
Also Read: Why Content Marketing Needs to Be a Priority for Your Business?
Clients in their portfolio: Mahindra Automotive, Lupin, Vega, Myrah, and more.
Website: https://www.ikf.co.in/
Phone: +91 88888 66110
Email: sales@ikf.co.in
Address: S33, Parvati Industrial Estate, Pune – Satara Rd, Pune, Maharashtra – 411009
15. OpenThrive
Founded in 2015 by Ashraf Kamal and Vertika Nigam, OpenThrive is a Bangalore-based company that specialises in B2B websites and engaging design solutions. It serves as a strategic partner for businesses that need to accelerate high-scale revenue growth. OpenThrive can also assist with content requirements, whether they are related to inbound marketing, startup marketing, SEO, or account-based marketing. Catering to a global clientele made up of B2B enterprises, startups and growing SMEs, the service provider is known for its transparent and quality-driven business model.
Clients in their portfolio: RaySecur, RepairPricer, and more.
Website: https://www.openthrive.com/
Phone: +91 8296631569
Address: #2576, 13th Main Rd, 7th Cross Rd, E Block, Sahakar Nagar, Bengaluru, Karnataka – 560092
How To Select The Top Content Marketing Firm?
If you’re looking to employ the best agency, consider the following advice:
• Determine your company’s goals for content marketing
• Examine the ratings, recommendations, and portfolios of the content marketing agencies.
• Check out the websites of these content marketing providers
• Request or examine content marketing companies’ strategies and price
• Meet with content marketing firms to discuss strategy, reporting, and other concerns
It is important to note that no one content strategy fits all. That’s why it’s important to select a partner that most aligns with your goals. From content teams that drive strategies to content agencies that act as virtual content production staff, you can filter our list featuring the best content marketing agencies in India to find a company that suits your needs and helps your brand grow.
Want to learn more about content marketing or work with Us?
What is Content Marketing: If you want to understand what true content marketing means, head over to our simple and easy guide on content marketing. It explains everything you need to know and get started.
What does Content Marketing Services mean: – A page that explains our content marketing services, but helps you understand what generally content marketing services include.
SEO content writing services: Understand what is meant actually by SEO content writing from our experts and how we approach it. Learn the difference between SEO content writing and SEO marketing. This page is packed with value. Do check it out.
Want to know more about what a Content Marketing Agency does? Head here.
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