It is impossible to know the exact outcome of a marketing campaign before you run it. However, you can come close with predictive marketing. But what exactly is predictive marketing? Let’s find out. Definition of predictive marketing Predictive marketing is the development of marketing strategies based on data and data analytics for a high probability […]
Author: Aditi Agarwal
Aditi is a content writer and editor at Justwords. She is passionate about crafting content that delights the reader. Generic & boring AI content written by chatbots is her pet peeve. Beyond work, she loves exploring new places and spending time with loved ones.