At the beginning of each year, much is written about new trends in content marketing—2024 was no different. As we already passed the first half of 2024, we provide an update on current content marketing trends. We present 15 proven content marketing trends that must form part of your marketing mix. These 15 content marketing […]
Author: Payel Mukherjee
Payel dreams about travelling the world and relaxing in quaint beach cafes – when she is not helping brands find real growth through powerful content experiences. She loves waging the war against mediocre content marketing and is passionate about entrepreneurship and startups. She is also a Darjeeling tea junkie and the founder of Justwords.
What is Bottom-of-the-Funnel Content and How to Create it to Drive Sales for Your Business
What is Bottom of the funnel (BOFU) marketing? The term Bottom of the Funnel, or BOFU, represents the final stage in a consumer’s journey — the cusp where interest turns into action. Imagine a funnel: wide at the top, narrow at the bottom. The top is where awareness resides, like a crowd of spectators at […]
Why Are Short-Form Content and Long-Form Content Both Important?
What is Short-form Content? As the name implies, short-form content refers to all types of brief content that can be digested quickly. Many content marketers generally consider it to be any content that is less than 1000 to 1200 words. However, that categorization isn’t generally true. Instead, short form content is any piece of content […]
The Best Content Distribution Platforms to Maximize Engagement (Updated 2024)
When you create useful, actionable, unique content, everyone deserves to see it. But how will you get your work seen by most of the audience? This is where content distribution platforms play an important role. So, let’s take a closer look at what these platforms are and how can they help you grow your fan […]
Best Content Marketing Agencies in India: Top 15 choices (updated)
Great content marketing agencies understand two things – how to create exquisite content (and I mean content that really delivers value or helps a business grow), and how to market that content in a way that attracts traffic and leads to a business. But here is the thing – really good content marketing agencies are […]
Content Writing Tips For Beginners (Updated 2023)
The world wide web has democratized the writing of content, especially due to short byte entertaining video content being the chosen form of expression. Even then, the written content is still a realm that is open to the chosen few who are willing to write copious copies for people and search engines. It’s easy to […]
Decoding Middle of the Funnel Content & 6 Strategies for Higher Conversion
The middle of the funnel, which is the middle phase of the marketing funnel, is where customers are lost and won. This is the stage where your prospects are already interacting with your brand and also considering other options. Can you convince him to move down the funnel and into the purchasing cycle? That depends […]
15 Ways to Promote Your Content After It’s Published (Updated 2024)
The internet is a crowded place. While your content might be amazing, without content promotion, it would be just another piece of content waiting to be discovered. Most companies fail at content marketing because they think once the content is published or posted on social media channels, they now just have to wait for the […]
How to Build Topical Authority and Why it is so Important for Ranking Your Content?
Have you noticed how some websites that have much lower domain rating often rank on Page one against big powerful players for a certain topic. How is that possible? Enter “topical Authority”. In the world of SEO, if there is one concept that is gaining traction every year, it is this – topical authority. Topical […]
13 Vital Business Lessons We Learnt as Justwords Turns a Teen
When you turn from an employee to an entrepreneur, you have no idea what you are in for. Running a business is nothing short of a battle. I can say this from my 13 years of running Justwords. You might have read books on it, heard lectures of how to do it, studied business management, […]