“The chief enemy of creativity is good sense.” Pablo Picasso Counter-intuitive as it may sound, this quote by Picasso says a lot about the nature of creativity. Most of us think that creative effort happens only in bursts of inspiration, but creativity is a habit that needs to be inculcated and nurtured on a daily […]
Author: Payel Mukherjee
Payel dreams about travelling the world and relaxing in quaint beach cafes – when she is not helping brands find real growth through powerful content experiences. She loves waging the war against mediocre content marketing and is passionate about entrepreneurship and startups. She is also a Darjeeling tea junkie and the founder of Justwords.
E-commerce Microcopy: A Simple and Effective Way to Increase Sales
What if we told you that you’re ignoring a very simple aspect of your e-commerce website? And that this aspect can actually help you increase your conversions by 14- 166%? This article talks about microcopy- an essential element of a website’s user experience that most businesses end up ignoring. We will also talk about how […]
A Step-by-Step Guide to Launching an E-Commerce Website for Your Physical Store
You have just set up your brick-and-mortar store and are wondering how to take it to the next level. Or your physical store has been around for years and of late sales have plateaued. In either case, you’re probably wondering if an e-commerce website is an answer. The Indian e-commerce industry grew at a whopping […]
How to write great social media posts
Social media advertising has gained in stature as one of the most potent mediums to promote, engage and register conversions among the target audience – a testimony to the fact that they have been the sole cause for creating celebrities from scratch, business empires and unique corporate models for some time now. Clearly, this cannot […]
Why All Business Owners Should Consider Podcasting
Podcasts started in 2004 as a very niche form of content that only some techies were hooked to. In the last 15 years, that has changed dramatically. In 2013, Apple announced that over 1 billion people subscribed to its podcasts. Today, Apple has more than 525,000 active podcasts and over 18.5 million episodes. Podcasts by […]
Why Great Brand Stories Need Videos
Videos are fast becoming the go-to medium for brands to connect with customers. With the digital age, videos have become so much more than the traditional 15/ 30-second advertising that dominated television. With the adoption of high-speed internet and social media taking to videos in a big way, videos are more accessible than ever before. […]
How to write the perfect product descriptions for your eCommerce website
You have a product you want to sell. So, you have lured the customer in and he is flipping through your website. And, you know that he is interested! But what is that quick-kill chord that needs to resonate with him and make him hit the ‘Buy’ button? Aah. It is then that you rack […]
Do This & Don’t Do That While Executing Your Content Marketing Plan
When you are in the business of content, people always want to know how to increase traffic to their website/business quickly. Is there a right or wrong way of doing content marketing? So here it is – a list of what to do and what not to do when you are doing content marketing. One […]
5 Common Content Marketing Mistakes to Avoid
Content marketing is without a doubt one of the most effective marketing strategies out there. It brings your website invaluable organic traffic over a long period of time. In fact, 53% of marketers believe that blogs are one of the best ways to generate inbound traffic. however, there’s a flipside to content marketing. It is […]
Are You Doing These 5 Mistakes While Choosing Your SEO Keywords?
The keywords are the nuts and bolts of your SEO campaign. The first step is to get these ducks in the right row. Here are a few things you might be doing wrong while choosing your keywords. Keywords are what makes the SEO world go around, so it’s obviously crucial to get those darn things […]