The feeling of patriotism seems to be at an all-time high in India this year. Whether it is patriotic movies being released or the rediscovery of our past glory, we Indians seem to be revelling in feelings of nationalism and patriotism. Of course, many well-loved brands are using this patriotic fervour to engage audiences to […]
Author: Payel Mukherjee
Payel dreams about travelling the world and relaxing in quaint beach cafes – when she is not helping brands find real growth through powerful content experiences. She loves waging the war against mediocre content marketing and is passionate about entrepreneurship and startups. She is also a Darjeeling tea junkie and the founder of Justwords.
5 Local SEO Strategies that Will Help You Rank in 2019
You may have been running your small local business in a traditional manner for many years. But there’s a reason that marketing strategies that worked in the past may not be as effective today. The reason for this is a rapidly changing consumer behavior. The statistics speak for themselves. Four in 5 consumers use online […]
The 5 Crucial SEO Trends for 2019
Since the early 2000s when Search Engine Optimization (SEO) first became a trend, more and more companies all over the world are trying their best to rank higher in Google’s search results. At the same time, Google and other search engines are becoming smarter, with newer ways to better their algorithm, provide the best experience […]
Why is it the right time to market your business through Social Media?
Today, India has gained a top seat in terms of social media users and use. Across popular social media channels such as Facebook, Twitter, and Youtube, India has recorded a phenomenal increase in social media use over the past 4 years, edging well past the commercial leader, USA. It is not surprising, therefore, that social […]
This is why even content marketers need editors
Content has rapidly become the de-facto in how businesses build credibility, implement thought leadership and grow a community of loyal fans and followers. Understandably, the pressure and expectations on the content marketer are increasing by the way. However, when you see that that 27 million pieces of content are created each day, but that 60 […]
The Strategic Guide To Writing A Content Marketing Proposal
Content Marketing has emerged as the biggest buzz word in the field of marketing in the last couple of years. To a novice, it is about writing a few blogs and then waiting to see if it attracts traffic. To experts, it is using content as the backbone of all marketing initiatives. Being a specialist […]