In the online world, both corporate and consumer communications need content to be effective and stay relevant. Through content, individuals discover, take in, and engage with brand information. Content, which is frequently the experience itself, directs consumers to brand experiences. By providing practical information that tells a story in a relevant manner, content aims to […]
Author: Payel Mukherjee
Payel dreams about travelling the world and relaxing in quaint beach cafes – when she is not helping brands find real growth through powerful content experiences. She loves waging the war against mediocre content marketing and is passionate about entrepreneurship and startups. She is also a Darjeeling tea junkie and the founder of Justwords.
What is ‘People Also Search For’ and How to Better your SEO Game with It ?
What is ‘People Also Search For’ and how to better your SEO game with it People Also Search For (PASF) is designed to enrich the searcher’s experience, but it also provides site owners with lots of potentials to generate high-quality search traffic. From keyword insights to trending topics and competitor intelligence, you can use explore […]
Content Marketing for a Small Business: What, How, and Best Practices
Running a small business is challenging. You are constantly fighting to keep your revenue ship floating. You are also constantly challenged by Time, Resources and Budget. This means, in order to survive, a small business needs to be visible to its target audience, needs build trust regarding its service and products, needs its marketing to […]
Why Content Marketing and SEO Needs to Work Together to Achieve the Best ROI?
One of the biggest misconceptions that most people have even today is that content marketing is same as content writing. And SEO – well why do we even need that when we want only content marketing? A big part of our first sales call with our clients (who have come to us looking for a […]
Optimise your Content for Search Intent and Get Better Rankings
You must already know this – if you have to rank on Google’s first page, you need to invest in a good SEO campaign and build your content as per the SEO back practices. A successful SEO campaign will help your website/content rank for the keywords that matter to your business/brand, and thereby drive relevant […]
18 Valentine’s Day Marketing Campaigns that We Love
It is that time of the year again. Valentine’s Day is that special occasion which calls for an extravagant display of passion and romance! And brands are cashing in on that vibe too with their Valentine’s Day Campaigns. This is one of the best opportunities for them to create a smart connection with their consumers. […]
Easy Way to Understand The B2B Sales Funnel & How to Build One for More Sales
Here is something that should be pointed out right at the outset – the B2B Sales Funnel is and will always remain an important area for marketers and sales folks, something that both sides will continuously try and improve. Despite very loud claims of the sales funnel of b2b being dead today, it is very […]
Why Content Marketing Needs to Be a Priority for Your Business?
Content marketing has emerged as the new normal in the digital marketing landscape. It is one of the strongest digital marketing solutions being embraced by businesses to earn traffic, connect to its audience and generate ROI. Why so? Well, no one basically likes being sold a product or service in the old pushy way. Pull […]
How to Create Content Marketing Strategy for Web: Use these 8 Main Steps
If you are a business that wants to create high value content and then market it to appear on search engine rankings, earn traffic and leads, then the first thing you need is a solid content strategy in place. Without a content strategy in place, content marketing is not going to yield results since you […]
The ABC of Content Marketing
Is your business surviving completely on outbound leads? Are you struggling to find high-quality and consistent inbound leads for your business? Are you spending $$$ on advertisements, but the results still seem bleak? If the answer to any one of the questions is yes, you need to create a robust brand image and engage and […]