Have you ever wondered why some bloggers are so successful in what they do while some others struggle to get recognition? Do you have a blog of your own, and although you are creating great content, hardly anyone reads it? Even though you spend time and energy to upgrade your content constantly and follow the […]
Author: Payel Mukherjee
Payel dreams about travelling the world and relaxing in quaint beach cafes – when she is not helping brands find real growth through powerful content experiences. She loves waging the war against mediocre content marketing and is passionate about entrepreneurship and startups. She is also a Darjeeling tea junkie and the founder of Justwords.
Top 7 Video Marketing Practices for Business Success
Video continues to be a dominant player in digital marketing. It’s probably why there has been a 41% rise in the number of businesses using video marketing since 2016. There are some really interesting facts in the State of Video Marketing 2021 report, brought out by Wyzowl. Check this out for instance – people across […]
Everything About Content Audit in 2021 – What, Why, How & When?
Do you remember the last time you performed a content audit? Nope? Don’t worry, you aren’t alone. Most businesses are so focused on creating new, unique content that they forget about the existing one. And the result? Website reek of outdated, stale content that affects the SEO ranking. So, how do you perform a content […]
How to Create an Impressive Social Media Marketing Proposal [Free Template]
When it comes to winning a client, there are no shortcuts. There! We said it. It requires a lot of dedication and work. And while looking for a specific type of client, you need to work around your way to collaborate with them on all the steps and move the brand together. Social media proposals […]
20 Go-To Websites for Beautiful, High Res & Free Stock Images
Think about the time you clicked on a blog piece or a social media post just because the pictures were beautiful, or kept scrolling down the content because the visuals were good or scanned watched the video because of a good thumbnail or read the whole story through in infographic because it contained attractive imagery. […]
Off-Page SEO Tricks – Steal Your Competitors Backlinks
Are you tired of competitors outranking you? Do you want to steal their ranking, traffic, and backlinks? Good. Because that’s exactly what I am planning to share with you today. Google has finally accepted that content and backlinks are the most crucial part of its search results algorithm. This means, if your competitors are ranking […]
How to Check Quality of Website Content?
If you have just built a website or have had one for a while, you must have received comments about the content and its presentation on the site… from colleagues, co-workers and customers. Often, these views are subjective, so you face a dilemma of not knowing which of these views to consider (unless you hear […]
What is the Buyer Journey Today, and How to Incorporate Content into it?
If you are a marketer, sales professional, an entrepreneur or even a marketing student, you must have heard a lot about the buyer’s journey. We are all told to know our customer’s journey. That journey is important simply because it helps you understand the way a customer is getting attracted to your brand and the […]
How to Create High-Converting Facebook Ads?
In this information age, Facebook is perhaps the most preferred social media platform for digital advertisers. It has has more than two billion monthly active users across the globe which makes it an easy choice for advertisers. But the question is how can one use Facebook for advertising? It’s for everybody to use, then why […]
Content Marketing vs. Digital Marketing – What Are the Differences and Which One to Choose?
This year has been a rollercoaster ride for most brands and businesses. 2020 has taught many of us new concepts like being in quarantine, working remotely, and most importantly, marketing digitally. Although digital marketing has been the heart of branding for some years now, most businesses have started becoming aware of this term or its […]