Content Is King – this was the title of an article that Bill Gates wrote in 1996. And what he advocated back then continues to be absolutely true in 2020 as well. However, just developing content will get you nowhere. You also need to have a content marketing plan handy. Whether you are new to […]
Author: Payel Mukherjee
Payel dreams about travelling the world and relaxing in quaint beach cafes – when she is not helping brands find real growth through powerful content experiences. She loves waging the war against mediocre content marketing and is passionate about entrepreneurship and startups. She is also a Darjeeling tea junkie and the founder of Justwords.
The Power of User Generated Content on Instagram and How to Use It Effectively
What is UGC? If you are a social media marketer who likes to be on top of the latest trends at all times, you have surely heard of user generated content. Such content is a powerful marketing tool to boost user engagement on social media and influence purchase decisions (in case of 90% users, in […]
How to Write a Case Study to Convince and Convert Prospective Customers ?
As a content marketing agency, we often get these questions from our clients – “How do we actually get customers?”, “How do we convince customers that we are the best?” “How can we show clients that we are better than our competitors?” To be honest, no matter what your industry or business type is, you […]
10 Super Creative Instagram Accounts that Are Really Kicking It
Be it a brand like Old Spice or Haldiram’s, or a celebrity like Priyanka Chopra or Cristiano Ronaldo, everything (and everyone) is on Instagram these days. And, why not? With about a billion active monthly users to boast of, Instagram is the perfect social media channel for businesses and people to connect with the target […]
7 Excellent Content Marketing Examples To Learn From
If you are reading this, you already know how content marketing has emerged as the long-term success mantra for both small and big businesses. But creating and marketing exceptional content needs a bit of inspiration now and then. So, here are some wonderful content marketing examples from leading brands like Coca-Cola, Heineken, GoPro, Honda and […]
Google’s Search Quality Raters: Here is What They Say About High-Quality Pages and Content
Google’s search engine algorithm is notoriously secretive. In fact, the entire SEO industry is built on trying to figure out exactly what helps a website rank higher in the search results. So, when Google released its “Search Quality Evaluator” guidelines back in 2015, marketers across the world were pleasantly surprised. Since then, Google has […]
Justwords Turns 10: Here Are 10 Lessons We Learnt
Justwords sprang to life in 2010. It’s sort of hard to believe that a decade has passed by since the first website went up. It felt good to launch the website, all yellow and bright (so wrong in terms of SEO today), carrying a pretty image of a piece of paper with punched holes as […]
AskNestle Wins Bronze at the Global WARC Awards: How We Helped Build Nestle’s Strongest Digital Asset
It’s not everyday that you get to be a part of a product that promises to be change worthy, and then also goes ahead and wins one of the most prestigious international awards – the Global WARC awards. In the middle of all the gloomy news, we received this one-hell-of-a-good-news email last week. It […]
9 Crucial Things To Keep In Mind While Building Your Digital Marketing Agency
We’ve all dreamt of being our own boss. Having a swanky office, a gifted team, innovative work and big clients, maybe your name on the masthead. But for most marketers, these castles in the air don’t anchor to firm ground. Why? It’s not because they lack talent, or that they don’t know where to start. […]
Social Media Management: Strategies During Times of Crisis
As the reality of #StayHome and #Lockdown loomed large, brands had to think fast to ensure they remained relevant to the coronavirus’ impact on social media. The regular messaging would not work. Anyone who tried to sellor promote—or sounded like an opportunist—received a backlash. Strategies changed overnight, and now, we are living in a new […]