Brands are in the constant lookout to engage with their prospects and build a moment marketing connection on special occasions. Republic Day 2020 too was one such occasion. On such days, it is never about a hard sell, but the messaging, where there is some product or service synergy. We questioned various marketers on how […]
Author: Payel Mukherjee
Payel dreams about travelling the world and relaxing in quaint beach cafes – when she is not helping brands find real growth through powerful content experiences. She loves waging the war against mediocre content marketing and is passionate about entrepreneurship and startups. She is also a Darjeeling tea junkie and the founder of Justwords.
5 Content Marketing Trends in 2020
Like everything else, digital trends in content marketing 2020 too are undergoing a change. The way we create, market, and analyze content will have some new facets. Blogs, social media content, websites, and apps will all still be on the content marketer’s job list. But there are going to be 5 new areas to focus […]
7 Reasons Why Outsourcing Content Can Stop Being a Pain and Become a Pleasure
Content creation and marketing are among the most underrated tasks in marketing. It requires a mix of many skill sets along with the ability to constantly keep up with changing formats and burgeoning requirements. A content creator needs to be well-versed with various specialized forms of content like text (blogs, website copy), ad content (banners), […]
5 Content Marketing Ideas to Showcase Your Brand This Republic Day
India’s emergence as an independent republic is observed with much pride and gaiety on the 26th January of every year. Since 1950, this day has been deemed as a national holiday, and it not only evokes patriotic sentiments in the common man but also allows him to spend quality time with loved ones and indulge […]
Content Writing 101: How to Become a Successful Content Writer
Content writing can be a tricky profession today. On the one hand, everyone’s potentially a writer in the age of the internet, which can make it really hard to stand out. On the other hand, with the number of brands that rely on content marketing agency today (newsflash, it’s almost everyone), there is no dearth […]
5 Types of Content to Get More Traffic to Your Blog
Are you suffering from blogger’s block? Or, just wondering how to liven up your blog so that you can find a better connection with your audience? If so, you’re not alone. Most content marketers struggle with this at some stage of their journey— maintaining a blog that’s consistently exciting isn’t easy. Luckily, over the years […]
Best Content Examples of 2019
As the year comes to a close, it’s time to share our favourite picks of content from around the world that has induced a range of emotions. We had the team pick and vote their favourite content and these are the ones that we want to be on our list in 2020 too. The most […]
8 Proven Ways to Increase Traffic to Your Blog in 2020
Currently, there are close to 250 million blogs in the internet-verse. Many of them are vying for your target audience’s attention. However, there are only a few blogs that enjoy a constant flow of traffic and engagement. If you want to make your blog among those select few, read on. Blog marketing needs skills, persistence […]
Wondering How to Shape Your Marketing Strategy? Use Google Analytics
We’re almost on the verge of embracing 2020, and most digital marketers still struggle with proving the efficacy of digital marketing. In fact, 42% of them said that their biggest challenge is “proving the ROI of our marketing activities”. At Justwords, we have understood over the years that digital marketing cannot be driven by instinct […]
Don’t Lose the Plot, Here’s How Your Brand Can Tell a Consistent Visual Story
Here’s what happens when you visit any outlet of a brand like Dominos across India. Barring the size of the outlet, you’ll find that all of them deliver pizzas of the exact same taste and have the same visual collateral. The menus, the tent cards and the value meals all look the same. This level […]