Have you recently started a blog or are planning to start one — but still skeptical about whether it’s worth your time and resources? You’re not alone — with the number of blogs out there, most new bloggers are thinking about whether blogging is worth it or not. Yet, blogging continues to be one of […]
Author: Payel Mukherjee
Payel dreams about travelling the world and relaxing in quaint beach cafes – when she is not helping brands find real growth through powerful content experiences. She loves waging the war against mediocre content marketing and is passionate about entrepreneurship and startups. She is also a Darjeeling tea junkie and the founder of Justwords.
The Most Common SEO Mistakes that Online Ad Publishers Need to Fix Today
SEO is no longer an esoteric science that only a few companies excel at. In fact, every business today has to invest in SEO — whether it’s a local bakery or an international SaaS company. It might be noted though that there’s one industry that can especially benefit from investing in SEO. Surprisingly enough, that’s […]
Discover the Top 5 Secrets to Successful Content Creation
They sometimes say that great ideas are a dime-a-dozen. And there’s probably some truth to this. Having a brilliant idea isn’t very hard! It’s the journey from idea to execution that’s challenging. It requires a framework, craftsmanship, discipline, and persistence. In today’s world, where content is being thrown at us from every direction (as an […]
Google BERT — The Algorithm Update Everyone is Talking about and How it Will Affect Your SEO
On 25th October, Google released what it calls the most important update to its search algorithm in years — BERT. Naturally, everyone from business owners to digital marketers has been in a tizzy since then. While some people saw a dramatic fluctuation in their rankings, others saw barely any change and started questioning whether BERT […]
7 Ways to Deal with Internet Trolls: The Underbelly of Reputation Management
Pooja, a social media manager with a hospitality brand, had to excuse herself from a friend’s party at 11 PM. Her company’s social channel had erupted with 60 negative tweets from a disgruntled guest who was not ready to stop until the company was taking heed of his demands. The guest was now in the […]
Afraid of Competition from the Bigwigs? Here are 5 Ways You Can Compete with Industry Giants
Having worked with small businesses across India on SEO and content marketing for over a decade, there are some questions we hear very often. The one that probably tops the list is – “Is there even a point in investing money in SEO? Especially, when there are huge MNCs who are investing so much more […]
6 Powerful Ways Marketers Can Use Psychology to Improve Content
Being a marketer is not easy. You need to wear several hats to create that perfect selling proposition – you need to have the understanding of the product manager, the content team, your sales guys, and even the data people to add that new perspective in positioning, pricing and placement. A good marketer is always […]
How to Write Content That is Future-Proofed for Google Algorithm Updates
Did you know that Google made 3234 algorithm updates in 2018? That’s an average of 9 updates a day! Savvy SEO executives who keep a watch on their keywords’ ranking every day notice the subtle changes. A website that was lost in the depths of page 5 suddenly starts ranking on page 1. Another great […]
The yay and nay of Influencer Marketing and should you do it
Keeping up with the latest trend, there would hardly be a marketer who may have not considered Influencer Marketing in their mix. Given the paucity of visibility in organic marketing and noise in paid marketing, Influencer Marketing seemed like idea that was clutter-breaking. Like all media, it comes with its pros and cons. The ROI […]
Linkedin vs Facebook :How to Use This Platform for Business Purpose
Let’s start by clarifying that aren’t stating the obvious. Both channels are traditionally used for very different purposes. Facebook is used to share photos from vacation and connect with friends and family. Linkedin is used by businesses to share updates while staying update What we would like to elaborate is how digital marketers can create […]