While Valentine’s Day might have originated in the United States (which spent a whopping $19.6 billion last year to celebrate this day), India is not far behind. According to the most recent survey, more than 75% of the respondents were going to buy gifts for their partners on Valentine’s Day. In fact, they were likely […]
Author: Shankar Sen
Shankar has years of experience as a content writer and is obsessed with analytics and marketing. He usually writes about online marketing and how it can help companies grow their ROI. An avid mountaineer, his dreams of living in Ladakh
The 3 Main Steps of Video Production: A Short Guide
quote If you go by the video marketing statistics, and you will find that 99% of marketers intend to continue with video content in their advertising campaigns. That’s because videos help their brands reach greater heights of success. In fact, 84% of people tend to purchase a product or service after they watch a brand’s […]
Using LinkedIn to Connect with Prospects – A Guide
LinkedIn is to B2B businesses what chocolate factory is to kids – a gold mine. With over 740 million members and 55 million registered companies, if you are not using LinkedIn to connect with your prospective customers, you are helping your competitors become more successful – which is a kind gesture but a poor business […]
Justwords Turns 11: Questions for Our CEO as We Celebrate Our 11th Anniversary
Justwords begun its life as a content agency in 2010, in the bedroom of its founder, Payel Mukherjee. What began as a very very tiny business, with one full-time employee and a couple of part-timers, has today grown up into a full-fledged content-driven digital marketing agency, renowned for excellence. This June, Justwords celebrates its 11th […]
Google My Business: Why Do I Need It and How to Use It for More Leads?
Here is an honest confession. About 80% of the times that I do buy/decide to buy something online (or offline), I make my discovery on Google or get influenced by the search results that it throws up. I am talking mostly about local search – for eg, that is how I discovered I had this […]
Social Media Style Guide – What is It and How to Create One?
Take a good look at the tweets/posts below….what’s special about them? They are funny, sassy, cool and get your attention in seconds! From Taco Bell to NASA, social media channels are crucial for every kind of brand to establish its unique image and voice, build fan following, engage followers and ultimately drive conversion. It’s a […]
How to Do Effective Keyword Research Using Google Keyword Planner?
You might have come across articles, blogs, and SEO experts saying ‘how great Google Keyword Planner tool is’. Now, you have heard it several times, and you can recognise what it can do, but what’s next? Can you use this keyword research tool? Are you familiar with it? That’s exactly what we will check in […]
Aggressive Link Building Strategies: How to Get Backlinks QUICK!
We all know, more links are equal to higher rankings. But link building isn’t an easy task. It is very difficult. In fact, most people struggle to even bind a few links to their website. Sounds like you? Then you have landed at the right place. I am not going to share a gazillion strategies […]
How to Leverage Wikipedia for Off-Page Link Building?
The SEO world is constantly evolving. That’s why you need to brush up on your knowledge in this field every few weeks. But one thing that has remained constant in the SEO world is ‘the influence of backlinks’. It has been one of the greatest influencing factors that determine your SEO ranking. And this is […]
It’s Time to Steer Clear of These 8 Awkward Grammar Mistakes
There is a reason why your English teacher at school used to stress so much on getting the grammar in an essay or even a sentence right. Grammar mistakes can spoil a reader’s experience in seconds, even if the content is interesting and highly informative. And no matter how careful you are about grammar, there […]