Imagine at the fag end of the epic tale of the Ramayan, you wonder, “Sita kaun hai?” This age-old popular exclamation is a humorous yet striking reminder of how insufficient research or context can completely miss the core essence. Similarly, in content creation, knowing the crux—the brand identity and its audience—is indispensable. Without thorough content […]
Author: Sneha Pillai
Love for words brought Sneha into the world of content. A former journalist and seasoned editor, Sneha makes the best of her 13+ years of industry experience in developing and delivering top-notch and effective content. In her free time, she loves reading, travelling, and indulging in small joys of life.
Understanding the 5 Cs of Content Creation
Every great dish starts with the right ingredients, and content creation is no different. But here’s the question every content creator should ask themselves: what transforms a piece of content from meh to magnificent? The answer lies in the 5 Cs of content creation—a framework that’s as powerful as it is simple. Whether you’re building […]
Is Content Marketing going to be dead? Err, No! But these 8 things are absolutely critical
Is content marketing going to be dead? Well, I have been hearing this question time and again and hence thought we should dedicate a post to answer this question. My answer is – NO content marketing is not going to be dead, this year or even in the near future. That is because content marketing […]
Trick to Write Good Content: Keep in Mind The 3 ‘Ws’ of Effective Writing
A friend, after several failed attempts at clearing the IELTS, asked me, “What’s the big deal about saying ‘a garden’ instead of ‘the garden’? My honest answer would have been the difference between clearing and not clearing the IELTS. However, I brought out my suave self and explained the difference. I don’t know if I […]