“Tools Maketh the Man” If you’ve heard a variation of the above aphorism, then you may already understand the importance of tools that simplify life. As writers, getting up to the keyboard daily can be difficult. Especially when we are working to meet that dreaded word count. However, using the right tools can make it […]
Category: Content Creation
Why Are Short-Form Content and Long-Form Content Both Important?
What is Short-form Content? As the name implies, short-form content refers to all types of brief content that can be digested quickly. Many content marketers generally consider it to be any content that is less than 1000 to 1200 words. However, that categorization isn’t generally true. Instead, short form content is any piece of content […]
Top Article Writing Agencies in 2024 to Fuel Your Success
Good content and good content teams are hard to find. That is a conclusion that we have come to after running our content marketing agency for more than 13 years now. During this time, we have produced content and built inbound marketing engines for hundreds of brands. While doing so, and building our own content […]
Content Writing Tips For Beginners (Updated 2023)
The world wide web has democratized the writing of content, especially due to short byte entertaining video content being the chosen form of expression. Even then, the written content is still a realm that is open to the chosen few who are willing to write copious copies for people and search engines. It’s easy to […]
10 Types of Content That Work Best for SEO
“68% of online experiences begin with a search engine” (source) When it comes to SEO, content is still king. You can’t just go about stuffing keywords in your pages and hope for your content to rank on the top of search results. Your content determines the success of your SEO efforts. We can go so […]
How to Write a Powerful Case Study: Useful Tips from Our Case Study Writing Team
“The best marketing doesn’t feel like marketing.” – Tom Fishburne Imagine a scenario when you want to buy something that you need, maybe a product or a service, and you have just started your research online. While you browse online, looking for a solution to your problem, you are stuck between a couple of choices. […]
Top-of-the-Funnel Content and Why does it Matter so Much for Your Business?
[vc_row][vc_column][vc_column_text]Content marketing is about creating brand awareness, creating authority in the mind of the customer, building trust, and finally getting him to make a purchase. It is organic marketing. There is no push here. Only pull. If that pull has to happen, you need to be offering something that will attract your customers to your […]
How to Build Topical Authority and Why it is so Important for Ranking Your Content?
Have you noticed how some websites that have much lower domain rating often rank on Page one against big powerful players for a certain topic. How is that possible? Enter “topical Authority”. In the world of SEO, if there is one concept that is gaining traction every year, it is this – topical authority. Topical […]
Best Content Examples of 2023
Running out of ideas for highly engaging digital marketing or SEO content? You’re in good company. We have the jumper cables to deliver just the right amount of shock needed to get your creative juices flowing again. We’ve scoured the web to look for the most outstanding content examples of 2023 to set the direction […]
Trick to Write Good Content: Keep in Mind The 3 ‘Ws’ of Effective Writing
A friend, after several failed attempts at clearing the IELTS, asked me, “What’s the big deal about saying ‘a garden’ instead of ‘the garden’? My honest answer would have been the difference between clearing and not clearing the IELTS. However, I brought out my suave self and explained the difference. I don’t know if I […]