In this information age, Facebook is perhaps the most preferred social media platform for digital advertisers. It has has more than two billion monthly active users across the globe which makes it an easy choice for advertisers. But the question is how can one use Facebook for advertising? It’s for everybody to use, then why […]
Category: Social Media
The Power of User Generated Content on Instagram and How to Use It Effectively
What is UGC? If you are a social media marketer who likes to be on top of the latest trends at all times, you have surely heard of user generated content. Such content is a powerful marketing tool to boost user engagement on social media and influence purchase decisions (in case of 90% users, in […]
10 Super Creative Instagram Accounts that Are Really Kicking It
Be it a brand like Old Spice or Haldiram’s, or a celebrity like Priyanka Chopra or Cristiano Ronaldo, everything (and everyone) is on Instagram these days. And, why not? With about a billion active monthly users to boast of, Instagram is the perfect social media channel for businesses and people to connect with the target […]
Social Media Management: Strategies During Times of Crisis
As the reality of #StayHome and #Lockdown loomed large, brands had to think fast to ensure they remained relevant to the coronavirus’ impact on social media. The regular messaging would not work. Anyone who tried to sellor promote—or sounded like an opportunist—received a backlash. Strategies changed overnight, and now, we are living in a new […]
Brand Campaigns That Earned the Right Spotlight on Republic Day 2020
Brands are in the constant lookout to engage with their prospects and build a moment marketing connection on special occasions. Republic Day 2020 too was one such occasion. On such days, it is never about a hard sell, but the messaging, where there is some product or service synergy. We questioned various marketers on how […]
5 Content Marketing Ideas to Showcase Your Brand This Republic Day
India’s emergence as an independent republic is observed with much pride and gaiety on the 26th January of every year. Since 1950, this day has been deemed as a national holiday, and it not only evokes patriotic sentiments in the common man but also allows him to spend quality time with loved ones and indulge […]
Don’t Lose the Plot, Here’s How Your Brand Can Tell a Consistent Visual Story
Here’s what happens when you visit any outlet of a brand like Dominos across India. Barring the size of the outlet, you’ll find that all of them deliver pizzas of the exact same taste and have the same visual collateral. The menus, the tent cards and the value meals all look the same. This level […]
10 Incredible Blogging Stats to Inspire You to Blog in 2020
Have you recently started a blog or are planning to start one — but still skeptical about whether it’s worth your time and resources? You’re not alone — with the number of blogs out there, most new bloggers are thinking about whether blogging is worth it or not. Yet, blogging continues to be one of […]
7 Ways to Deal with Internet Trolls: The Underbelly of Reputation Management
Pooja, a social media manager with a hospitality brand, had to excuse herself from a friend’s party at 11 PM. Her company’s social channel had erupted with 60 negative tweets from a disgruntled guest who was not ready to stop until the company was taking heed of his demands. The guest was now in the […]