Content Creation

The Role of Research and Brand Understanding in Content Creation

Imagine at the fag end of the epic tale of the Ramayan, you wonder, “Sita kaun hai?” This age-old popular exclamation is a humorous yet striking reminder of how insufficient research or context can completely miss the core essence. Similarly, in content creation, knowing the crux—the brand identity and its audience—is indispensable. Without thorough content […]

5 Cs of Content Creation

Understanding the 5 Cs of Content Creation

Every great dish starts with the right ingredients, and content creation is no different. But here’s the question every content creator should ask themselves: what transforms a piece of content from meh to magnificent? The answer lies in the 5 Cs of content creation—a framework that’s as powerful as it is simple. Whether you’re building […]

Content Outsourcing

7 Reasons Why Outsourcing Content Can Stop Being a Pain and Become a Pleasure

Content creation and marketing are among the most underrated tasks in marketing. It requires a mix of many skill sets along with the ability to constantly keep up with changing formats and burgeoning requirements. A content creator needs to be well-versed with various specialized forms of content like text (blogs, website copy), ad content (banners), […]

content creation secret

Discover the Top 5 Secrets to Successful Content Creation

They sometimes say that great ideas are a dime-a-dozen. And there’s probably some truth to this. Having a brilliant idea isn’t very hard! It’s the journey from idea to execution that’s challenging. It requires a framework, craftsmanship, discipline, and persistence. In today’s world, where content is being thrown at us from every direction (as an […]