It is impossible to know the exact outcome of a marketing campaign before you run it. However, you can come close with predictive marketing. But what exactly is predictive marketing? Let’s find out. Definition of predictive marketing Predictive marketing is the development of marketing strategies based on data and data analytics for a high probability […]
Tag: content marketing
Is Content Marketing going to be dead? Err, No! But these 8 things are absolutely critical
Is content marketing going to be dead? Well, I have been hearing this question time and again and hence thought we should dedicate a post to answer this question. My answer is – NO content marketing is not going to be dead, this year or even in the near future. That is because content marketing […]
Why Content Marketing Needs to Be a Priority for Your Business?
Content marketing has emerged as the new normal in the digital marketing landscape. It is one of the strongest digital marketing solutions being embraced by businesses to earn traffic, connect to its audience and generate ROI. Why so? Well, no one basically likes being sold a product or service in the old pushy way. Pull […]
15 Free Content Syndication Platforms That Do Not Affect Your SEO
If you are reading this blog, you are most likely researching about the merits and demerits of content syndication. Because some say it affects your SEO. To be honest, marketers often confuse between content distribution & content syndication. You will find a ton of blogs advocating syndication whereas many who oppose the same. So, what […]
11 Reasons Why Nimble Content Trumps Everything Else
There are about 4.5 billion internet users around the world. According to CMI, half of today’s 18 to 49-year-olds read news and information online and 61% of American consumers made e-purchase decisions after reading recommendations on a blog. What does this data mean for marketers? Online consumers today are smarter and more informed. They don’t […]
Content Marketing During the Times of Crisis
If you are a business owner who relies on online marketing to help your customers discover your product, engage, and nurture, now is the time to think differently. Unnatural times require big course correction. And that is what needs to happen with your marketing plans. You need to take into account that most business and […]
Our round up of interesting stories from September
Let’s get right down to business, shall we? After all, the ten minutes of your coffee break should be worthwhile. So instead of reading some meandering preamble, we present our pick of top 10 stories from the world of digital and content marketing that can do you a load of good. Show me […]
Our list of the best content marketing articles in August
There are several trend stories that caught our attention this August. We are past the mid year mark for 2017 and so it is logical to pick out learnings from what’s happened so far and also take a peek at the future on what surprises the rest of year has for us. You’ve got an […]