Content Strategy Services: Why is it so important
When does your business need a content strategy? Always. Why do you need it? Because without a strategy, you are basically working without a plan. While it is tempting to just create a piece of content or pieces of content, just because you thought creating content was good for the brand, it is not a wise thing to do.
Until you know why you are creating the content, for who are you creating the content, what is it that you are trying to achieve with that content, what topic to write on and why, which stage of the funnel your user is at, and how that content is performing, content creation is just a wild guess.
That is exactly why you need a content strategy. Justwords helps businesses like yours to take the guesswork out of your content creation game. We help create content strategies that will guide the whole process of content creation, content optimisation for SERP rankings, and premium quality distribution for reaching out to your target audience. This usually involves the following:
Goals & audience profile
Strategy mapping starts with identifying the goal of the campaign and who is the target audience, and what stage of the buyer’s journey they are at. This is very important since content needs to satisfy their search intent and achieve our goals.
Keyword research
What are the parent keywords that people are likely to search you with, what are the cluster and subtopic keywords, and the topics related to every cluster. We build a mini universe of keywords that will help you rank, get traffic & build topical authority.
Topic research & structure
Topics research is critical for every stage of the buyer journey. What does your buyer want to read about? Choosing the right topic (something the audience & Google will like) and crafting the right article structure is very important part of the content strategy process.
Content creation
Once topic, keywords, formats are over, the whole content production process starts. Content calenders and guidelines are frozen, editorial and writing teams begin work, quality checks are done, SEO content optimisation follows, and content deliveries begin.
Backlinks & distribution
Once content is published, content distribution begins. Depending on what plan you have picked, distribution will begin across social channels, and high-authority sites. SEO teams will also get into action for building quality backlinks to each content asset.
Strategy optimisation
A big part of creating content strategy is to also understand what is working and what is not. We study the analytics to see which kind of content is driving in organic traffic, and helping conversions. Content changes are then made based on these tweaked based on that.
