Research is everything when it comes to developing a good
SEO plan. And that is where we start. Its critical to know
what are the SEO gaps, what the competition is doing, the
status of the website, the problems that exist, the
marketing tactics that have been applied so far and the
results they have achieved. Also, we try and understand your
business, what it does, its target audience, the pain points
of your customers etc. Our experts dig deep and find the
obstacles that lay at the root of the problem (that are
stopping the business from ranking) and based on those
findings, we formulate a comprehensive SEO strategy.
The indepth audit helps us understand how should we approach
with our SEO campaign. A roadmap is built to help achieve
the goal. Even though we follow a proven set of processes
for SEO implementation, we also know from experience that
every website is different and requires a different level of
approach. Hence, we always believe in fine-tuning and
uniquely crafting each SEO campaign, based on the kind of
business our client does, and the gaps shown by the audit
report.
This is the foundation for our SEO success is our keyword
strategy. For this, our expert SEOs dig into various tools
to compare and research the best set of keywords that can be
used for your business. We review keywords based on their
informational intent, buying intent – choosing a mix of
keywords that will drive in traffic, as well as get in the
leads.
As the foundation is set and the team has knowledge of the
opportunities the website can access and the gaps that have
to be closed, we begin to optimize your website based on the
strategy that has devised by our experts. This combines both
onpage, offpage and technical SEO elements. We begin by
addressing critical on-site issues, be it title tags, meta
descriptions, page interlinking, building new pages, site
maps, development-level issues like page speed and core web
vitals.
As the critical gaps start getting addresses, alongside we
start focussing on building great content. One of the things
that differentiates us from the other SEO companies in
Gurgaon or India, is our capability to develop growth
content – the kind of content that helps achieve SERP
traffic and rankings. Without this kind of content, it will
be impossible for SEO techniques to get the best possible
results. As we close the gaps within the website, we also
make sure we have a solid content foundation. Creating
unique, informational and engaging content (which becomes a
continuous process) is fundamental to our SEO campaigns.
This is where our link-building experts kick in, working to
leverage the best of our earned media and online influencer
networks. Through their expertise, we work towards boosting
your website’s authority through high-quality earned links
that gives search engines the signals they need to rank your
website. Our link building team spends a huge amount of time
searching out websites that Google trusts and sharing
content on these sites to earn high-quality links.
One of the important elements of success for any SEO program
is testing and analyzing what is working and what needs
tweaking. We take this very seriously at Justwords. The KPIs
are revisited periodically, while our SEO team continuously
analyses and monitors the output and consequently keeps
fine-tuning the work. We believe in having transparency
across all our activities, and we provide regular reports on
your site’s progress and the performance of your Gurgaon
business SEO campaign.
