Work with the Best Social media marketing company in Gurgaon: The Justwords’ approach
Gurgaon is a bustling city which has also emerged as one of the prime economic and commercial hubs of India. Home to hundreds of multinational and major industries, this city also boasts of a vibrant food and art culture and worldclass infrastructure. The energy and opportunities available in this city has made it one of the go-to-places for running a business. Whether it’s an existing brand or a small business in Gurgaon, the top priority remains – ‘how to make the business stand out online’.
Before you start looking for the best social media marketing agency in Gurgaon, let us understand a few things. Social media is a lot of things wrapped into one. It is a content distribution platform, a content megaphone, a research and comparison tool, a discovery and an awareness tool, a sales tool and an employee engagement tool as well as a customer service channel. These many facets of social media makes it vitally important for any business, since it creates multiple touchpoints for the target audience. In order to leverage the benefits of social media marketing, a business needs to understand what is social media’s role within the buyer’s journey. That is where Justwords comes in.
With over 12 years of digital and content marketing expertise, Justwords has grown along the social media ecosystem. We have emerged as the go-to social media agency in Gurgaon. We have helped several businesses leverage the benefits of social media and improve brand awareness and generate leads. Our passion for content marketing, design and data has made us one of the leading social media optimisation company in Gurgaon. Give us a ring today to beat your competitors!
Our approach as a social media agency
When Justwords offers social media marketing services in Gurgaon, the approach is always to understand the customer’s pain point and what is she looking for, and then use social media as a medium to educate and build trust. In the process, we move the prospect or customer down the customer’s journey of awareness to consideration to desire to purchase.
This is the approach that we follow for social media marketing in Gurgaon:-
- What is the objective.
- What does the brand want to achieve through social.
- What kind of metrics need to be tracked.
- Who are we targeting.
- What social media channels will they interact with most.
- What kind of content do they like.
- What problems can you solve for your audience.
- Where are they in the buyer journey now.
- How will the brand be positioned in social media.
- What will be the tone that will be used.
- What will be the style of communication.
- What kind of messaging or emotions does the brand want to portray.
- What kind of content (text and visual) will be created.
- What will be the main content buckets.
- What will be the productions schedule.
- The types of content marketing to be used.
- Is social ad tracking set up.
- Which copywriters and designers to use.
- Who will helm the social media accounts.
- How will the workflow happen.
- Is the campaign syncing with other marketing campaigns.
- What is needed from clients to ensure smooth workflow.
- What is data telling us channel performance.
- Which content is performing good and why.
- Is the ad set performing and why not.
- Which design has more engagement.
- What is working and what is not.