Well, hello 2017! It’s the first month of the new year and we are at it again – making resolutions. I am not sure what exactly it is about the new year that pushes us into this fiercely resolution-making mode, but here is my guess – it’s perhaps the hope that you have 12 months to plough through and achieve it. Or probably, it is simply good to hope that life will be better this year. Now come the professional goals. For people like us – the army of content marketers who like to think that the weight of the internet is upon our shoulders – the aim is always to show the world how to generate awesome content, how to create that amazing blogs, how to craft that fantastic story… well, you get the flow! The thing with content marketing is that we are constantly dancing to the tunes of a quick changing song. Just suddenly, there is a trending story about how important video is and how Google is playing it up in its search results and we are caught up in the frenzy of creating one. Hence, it’s good to keep an eye on what is trending while you wade through the everyday task of creating authoritative content and high-quality link building. But what you need to change with your content marketing to make progress is something you’ll need to work on every single day. So this is what have done at Justwords. We’ve created a list of the best 2017 content marketing resolution and stuck it on our board. This is the list that you can go to after creating every single piece of content. If you can tick this list off at the end of the year, we bet you’ll be the among the content gurus predicting content trends for 2018. Sounds exciting? So here goes – The Best Content Marketing Resolutions to help you meet your business goals in 2017. 1. Move from text-only content to visual content That photo doesn’t speak a thousand words. You’ll have to write them. But you might as well use photos and images to create a beautiful looking piece of content. Photos, as you may know, goes a long way in serving as a click bait. A good photograph on social media can immediately get more attention from the text-only content. It also breaks the monotony of reading a 2000-word article and makes it easier to skim through until the end. There is scientific proof too. Apparently, 90% of all information that comes to your brain is visual and it is processed 90,000 times faster than text! 2. Start incorporating that video into your blogging strategy Did you know that according to Tech Crunch, 100 million hours of video are watched every day on Facebook alone! Check this amazing list of facts on the benefits of using videos in your content strategy. In fact, 7 out of 10 millennials are likely to watch the company video when shopping online. As content marketers, there are three types of videos you can create: millennials are likely to watch the company video when shopping online. As content marketers, there are three types of videos you can create: How to present a video from a webinar: Host a webinar on a popular topic and make the video available only to your subscribers. New subscribers can sign up to see previous webinars. Eg: 10 easy ways to create a 3000-word content. Interviews: Interviews can be another way to use videos where you can showcase your FAQs in the form of an interview. Usage tips: There are a lot of new tools being continuously introduced in the market making everything from There are a lot of new tools being continuously introduced in the market making everything from curation to analytics easy for content marketers. Not everyone will have the time to keep updated or try and test the tools. You can do it for them with a video AMA. 3. Increase engagement with your followers Though this statement seems like a no-brainer, content marketers often get so lost in the preparation and dissemination of their content that they totally forget about how to engage with their followers and influencers. Engagement also means different things to different people. While a ‘like’ is a positive sentiment, a ‘retweet’ or ‘share’ is an endorsement, the most valuable form of engagement comes with queries or leads. Do not forget to track each form of engagement to see what sentiment your content evokes. 4. Post on our blog more frequently Most content marketers, like the ones at Justwords, are guilty of not being able to devote time to promote themselves while going on an overdrive to get their client’s content to the top. If you are nodding yes to that, think of writing for your blog as a way to showcase your most recent research and knowledge. We already know by rote the statistics we dole out to prove how content creation services every day can increase your traffic drastically. So boys and girls, let’s get on with it right away. 5. No waiting till the last minute to come up with blog post ideas What do I write this week’s blog about? That is one of the major questions that floats around our team of writers. Even though I have been vowing to make that long bank of blog titles so that we stop wasting our time on this time-wasting question, I haven’t been able to do it. If that’s your situation too, then solve it right now. Last-minute blog titles are not really the best blogs from your stable since your main concern is to just get the blog out for that week, or for that matter – that day. Good blogs titles come out of good research and well, sometimes, as Neil Patel says, just tweaking what your competitors are doing. If you are writing one blog a day, you will need at
