Here we are with the last post of the year! It’s been an interesting one with so many predictions about content coming true. So here’s our look at the year that was… 12 stories, one from each month of the year that shared an interesting perspective on content January – The Fake News Effect We’ve all been victims of the University of Whatsapp one time or the other when we’ve either believed a fake news that came our way or worse, passed it on to the groups we are a part of. What does fake news mean for those who publish content for a living? It means we will all have to up our game to ensure that our credibility as a content and news source remains intact. We don’t pick sketchy sources for our statistics and do a double take when we quote. If Donald Trump was himself the victim of fake content, then the rest of the world needs to look twice before they believe. February – ‘Alarming Ineffectiveness’ Of Existing Brand Content In a survey involving 300,000 consumers, 1500 brands and 33 countries, 60% said that they felt the content created by brands was ‘poor’, irrelevant and failed to deliver. Should brands follow the 80-20 rule with content – 80% content that engages, inspires, motivates and educates and 20% that talks about the brand or push sale? Things have worked differently for different brands. We do know that brands, for sure, have taken a step back to re-look at their strategy to improve engagement and effectiveness. March – When Google Had To Apologize It is one of those rare times when tables were turned and Google admitted to having made a mistake. It all started when London based Times newspaper ran a story of how ads were showing up next to offensive videos. It resulted in some of Google’s biggest customers like Havas Group U.K. (sixth largest advertising company in the world) pulled its clients off. AT&T, Verizon, and several others quickly followed. Brands raised safety concerns on both Google and Facebook ads and it was the time the internet giants took some action. The news was trickling in throughout the year on the steps that were being taken to make amends. April: Content Marketers Have 3 Days To Generate Brand Recall Your content may be good, but is it memorable? A study conducted by Prezi in partnership with cognitive neuroscientist Dr. Carmen Simon revealed that “80% of consumers forget the majority of information from branded content after only three days, and over half can’t recall a single detail“ But wait, don’t be disheartened. Because the science reveals more. People forget content because it is irrelevant, lacks motivation to remember or is simply too much to retain. If your content doesn’t fall into any of these categories then you are safe. May – The Digiday Content Marketing Award Winners And What We Learned From Them Working in an office? You probably have a printer around you. And it is hacakable! Did you know that less than 2% of business printers are secure? HP’s six-minute video called ‘The Wolf’ shows the serious consequences of a printer hack and reveals that HP has the most secure line of printers. The ad won ‘The best in Show’ at Digiday. We had something to learn from each winner on how they made content work. There’s hope in the world, folks! June – The Inevitable Mid Year Review We’ve seen trend reports published almost every month. The mid-year review isn’t too different but it does give a good view of where you need to converge your energies. For us, it was good to see interactive content marketing featuring in this list. All the rest was pretty much in line with what was already being said. July – B2B Marketers Still Grappling With Content Did you read the headline and feel disheartened? It’s actually an opportunity knocking on our door. We’ve seen that content marketing strategies can be very effective. But only for those who know how to use and measure it. Several in the B2B market are yet to experience this magic because content marketing probably started as a half-hearted effort and dwindled somewhere along the line. It is a perfect opportunity for content creators like us to be the torch bearers and change this statistic over the next year. August – Toronto Startup Launches First AI Based Content Marketing Recommendation Engine That Leverages Visitor Intent We’ve known for a while that AI and machine learning will have an impact on the way we consume content in the future. (We’ve also wondered if our species is set to become extinct in the next decade, thanks to AI). And a part of that future is now our reality. This AI engine will be working to understand your ‘intent’ and present content to you based on your choices. And truly, this is just the beginning. We can imagine a Terminator-style ‘I’ll be back’ from AI only to return with a better version 2 of its intelligent engine. September – The Benchmark Report Though this report took North America as its base, there are some interesting trends in there that apply to the rest of the world. More B2B marketers are allocating budgets and resources to content marketing and a good percentage of them have a documented strategy too. All good stats, especially if you are trying to bag a new B2B client! October – 63% Asset Managers See Content Marketing As Their Most Effective Tool In The Coming Year Annual surveys with heart-pleasing stats like these allow content marketers to make their next year plans and projections with peace of mind knowing that there are many sailing in the same boat. Next year might be the year they will be quoting our case study here? Just about. November – When Content Marketing Increased Website Traffic By 149% Alliance Fintech Case Study – How we used content marketing to spike traffic by 149% from Justwords Consultants
Month: December 2017
2020: 3 top marketing campaigns that took risks, broke barriers and made a point
There are marketing campaigns… and then there are marketing campaigns that inspire, that aren’t forgotten easily. They are campaigns that take a risk and break barriers. These mostly revolve around a social cause that touches a nerve of a wide segment of the population. The cleverness lies in the fact that the brand happens to be incidental to the whole thing. We love to talk about strength and perseverance that manages to win in the face of adversity. We like to challenge norms in the society. We like to see that someone like us has managed to break the shackle and set themselves free… even if it is momentary. The possibilities inspire us, challenge us and threaten to change us. Taking all the above qualities and fitting it with a brand’s belief without making it look fake or corny is quite an art – an art that some brands have taught us well this year. There has been quite a few this year that had several people join them. The #MeToo campaign (though not a marketing one) is such reminder. It shook the world, brought the truth out of the closet and allowed many struggling women (and men) break free. Not all brands who tried to do the ‘inspired / courageous’ marketing got it right. Even then, here are three brands that did an outstanding job that left us inspired. 1. Vicks – #TouchOfCare How would you connect a product for a runny nose with transgender rights? India has been fighting many battles on the sexual identity front. From Section 377 (which dates back to 1861) to rights for transgenders, there are many voices rising against the notion that not everyone needs to fit into a fixed category of ‘men’ or ‘women’ and should have the freedom to choose their partner. Does this section work in today’s times when the idea of a family is being redefined in today’s contemporary society? As a brand, Vicks has stood for extending a caring touch to a loved one during their sickness. Especially, that of a mother, whose loving touch would soothe and heal. But does this love come only from a biological mother? Does it come only from a woman? Showcasing the true story of a transgender woman Gauri Sawant and her struggles in raising an orphaned girl Gayatri. The ad beautifully brings to life their story and tells us that love goes beyond gender identity and we should think before we compartmentalize people into their preset boxes. 2. Burger King: Bullying Jr. Bullying is a real problem that people of all races, religions, and castes face. The victim’s helplessness and torment become the bully’s fodder. We’ve seen it, heard about it, sometimes been victims ourselves – and maybe sometimes perpetrators of the crime too. Which is why this ad hits you on all fronts. The nice part about the ad is how Burger King weaves it all together with its brand. The act of bullying happens in a Burger King outlet in full public view. A young black boy is being bullied by a group of white boys. He is hit, teased and abused. Many don’t budge an inch, let alone interfere. The same people, when presented with a ‘mashed’ burger where then asked a question if they had a problem if their burger was ‘bullied’. It drives home a point that people are willing to stand up for bad food but not to bullies because it wasn’t ‘their’ problem. But what if it was. What if one day you were the victim and no one stood up for you? Standing up against bullies and deflating the pleasure they derive out of the victim’s torment is a responsibility that weighs in on our collective consciousness. 95% people stood up to their ‘Whopper Jr.’ being bullied. Only 12% checked upon the boy who was being bullied. What does that tell you? 3. #Always “Ha ha! You throw like a girl!” Many boys have heard that before, taken it as a straight insult that equates to being weak and fluttery and gone on to show their ‘hard, manly’ throw. This ad takes an everyday term that we are quite used to hearing #LikeAGirl and understand what this really means. Young girls don’t really understand it or let it bother them but by the time they reach puberty, #LikeAGirl feels like a humiliation. What does it mean to run like a girl, hit like a girl, swim like a girl or kick like a girl? Somewhere, somebody needs to take a stance. And Always, a brand for menstrual pads is being that voice. Girls and women are often put into pre-defined molds of the society that declares what they can and cannot do. This ad brings back a positive meaning to an everyday term encouraging women to embrace themselves for who they are. Why does running like a race not mean winning it? It’s time we changed our viewpoint. There were many other contenders for our Top 3 list. Others like the Fearless Girl, Heineken’s ‘Worlds Apart’ campaign, Nike’s Breaking 2, 84 Lumber’s “The Journey Begins”, New York Time’s ‘The truth is’ campaign, P & G’s ‘The Talk’ are all wonderful campaigns that we’ve loved too. It is campaigns like these that reaffirm our faith in advertising in going above and beyond their motive to sell and do a world of good. Check these campaign too. Fearless Girl Heineken’s ‘Worlds Apart’ Nike’s Breaking2 84 Lumber’s “The Journey Begins” New York Time’s ‘The truth is’ P&G’s ‘The Talk’ Which one is your favorite campaign, tell us in the comment.
Content marketing for heavy industries – how you can make it work
Some people feel that the whole content marketing hype isn’t for everybody. After all who will want to read ‘boring’ content about heavy industries, their functioning, and machinery when the most common articles lapped up on the internet are about celebrities and cats! Beyond the shallow and quick reads that often comes on our Facebook feed, there is a world of professionals who value content that is crafted with knowledge and experience. To them, the content isn’t boring but valuable and the person/company creating becomes an interesting catalyst who can become a seller or partner. As someone working in the heavy industry, your aim will be to market to professionals in other companies – in short – Business to Business or B2B marketing. Here are a few statistics that put the industry, in general, into perspective according to the most recent trends published on Hubspot Companies that published 16+ blog posts per month got about 4.5X more leads than companies that published 0-4 monthly posts. 47% of buyers viewed 3-5 pieces of content before engaging with a sales rep B2B researchers do 12 searches on average prior to engaging on a specific brand’s site. 72% of marketers say relevant content creation was the most effective SEO tactic Even if you are skeptical about content marketing services, these statistics will make you curious to try it out to see if it’ll generate the leads. And that’ll bring you to the next question on where to start and how to go about it. Can you do it yourself or will you need an agency to do it? The thought of an editorial calendar giving you sleepless nights? Before you get on those topics, here are a few details about how content marketing can help your business. 1. Content could be the first building block of your professional relationship Most people who continue to bat for offline say that there is nothing like a personal meeting and a handshake that the client will remember. Even then, considering the conversion rate and possibilities that professional social networks like a Linkedin offer, it makes a very compelling case that a virtual handshake is not only possible but can lead to effective next steps in the lead gen ladder. The proof is in the pudding. 80% of B2B marketing leads from social media come through LinkedIn 92% of B2B marketers use the platform over all others 46% of social media traffic to your company site comes from LinkedIn Check out the full infographic here. It will make you sign into your Linkedin account right away and stir things around. We’ve personally sent out emails to CXOs on LinkedIn and got a response 3 out of 4 times to land a direct meeting with them!* 2. Content widens your pool of opportunities If you want to gain insights into your potential customer’s behavior and preferences, there is no better place than Google to get started. Obvious too, since more than 90% online searches begin with Google. Create your AdWords account and start using the Keyword research tool to see what terms in your industry have a high search volume. This will give you an idea of general trends and what competitors and clients could be looking for. Next, check out what type of content comes up with keywords that are important to you. Now all you need to do is create authoritative content that can rank close to the No. 1 spot for those key terms and you’ll have targeted organic visitors come to the website. Creating content that is being searched for is a way to step up and grab a low hanging fruit for any B2B marketer. Now that you are ready to take on this new beast, here are tips from pros that can help you get started: a. ‘Boring’ heavy industries actually have a lot of opportunities Have you seen the number of articles that discuss tips for weight loss on the internet? It is almost like they are solving an epidemic. You may have also read several lists of the 13, 17. 21 or 56 places you should see before you die. You see, these topics are interesting. But these are also simple. Which is why you have half the world writing such topics. On the other hand, it isn’t easy to write about heavy industries without the proper knowledge or expertise and also a passion for writing. These combination of skills are hard to come by which is why you may see very little well-written content out here. And therein lies an opportunity for you to step up quickly and fill the gap. You’ll get to rank for a lot of your most important keywords which may generate better leads. b. Solve client problems by writing content on specific topics You are an industry expert so you must be well aware of the problems that professionals in your industry face. The key here is to ask what are the top problems faced by your clients. How do they connect typically find you? Where do they engage online in conversations? Once you have a map of these things, you can chart out specific content, especially like listicles that your clients can discover during their online search and by that extension, discover you. Here’s an interesting example. FarmIndustryNews put together an article titled 10 biggest causes of machinery breakdowns (and how to prevent them). A targeted article like this isn’t for skim reading. It will be read by both farmers and machinery manufacturers. Farmers are more likely to subscribe to such targeted content. The database collected by FarmIndustryNews becomes a potent ground for potential leads for any farm machine manufacturer. Imagine such articles written by industry experts – from your company. Won’t that be a great way to build your brand? c. Aim for targeted traffic and not just traffic Though we know that Google is now smarter, the internet still has many sites that promise you
This is how you can get a flourishing fan base for your beauty blog
61% of Twitter users and 51% of Facebook users said that they were more likely to buy from the brands they follow. Building a community and fan following is often viewed with scepticism by marketers who don’t know how to attribute ROI to the money spent on this activity. With influencer marketing gaining popularity, we can now see live examples of the benefits that brands and individuals enjoy when they have a community (of a few thousands/millions) backing them. Successful beauty blogs have a unique proposition. They have an active following for 2 main reasons The blogger provides tips that can be easily used by the masses. The style and tips don’t feel out of reach and don’t break the bank either The followers feel a personal connection with the blogger – like the blogger is one among them. And yet, the blogger holds an aspirational value where the followers are inspired to follow their style while being encouraged to find their own personalized style statements. When you have many people following your business, the relationship fosters loyalty and this, in turn, has a huge potential to bring in revenue. What is an evening if it’s not for a bit of pampering every now and then? I’ve been enjoying using the new @thebodyshop Japanese Matcha Tea Pollution Clearing face mask recently as it feels SO refreshing & leaves my skin feeling clean & zingy before bed (honestly, you need to try it, it’s crazy – it’s the same feeling you get when you have your hair washed at the hairdressers but on your face haha) They’ve kindly given me a discount code for you to use to get 20% off the entire range of the Expert Facial Masks from the 24th-26th August by using the code “ZOELLA” online at thebodyshop.co.uk or just showing this Instagram photo in UK stores #daretomask #ad Take the case of Zoe ‘Zoella’ Sugg . With a subscriber base of 11.6 Million, she is among the world’s YouTube Millionaires. What makes her stand apart? Her girl next door looks and bubbly effervescence plays a part but the USP comes from being ‘one of us’. Despite her following, she doesn’t claim to be an ‘expert’. She may just recommend a $4 moisturizer from a local drug store as much as she would try out a $40 cream from a reputed brand. She eventually started a second YouTube channel MoreZoella which is a curated chronicle of her daily life. With 4.5M subscribers, here’s where here loyalty base lies. Here’s the next interesting lesson that we learn from Zoella. She didn’t stop with just making money from her YouTube videos. While she collaborated online with brands like most influencers, she also wrote a novel ‘Girl Online’ in 2014 which broke records to become a NYTimes bestseller. She followed it up with sequels in 2015 and 2016. She did not shy away from discussing the other side of beauty where she shared details about her anxiety disorder and panic attacks with her fans. It brought out the ‘human’ element in her connect showing that she wasn’t this ‘perfectly happy and rich’ person but had problems like the rest of us. She has amassed her millions and she couldn’t have done this without her community of loyal subscribers. So what do the numbers really look like? Instagram’s wealthiest influencer Huda Kattan has 20.5 million followers that allow her to rake a whopping $18000 per post. There’s a lot of learning that comes from the way Kattan treats here Instragram account, which is different from how you would look at Zoella. Kattan doesn’t do a lot of sponsored posts because she always puts here community first and shares things that she believes is good for her followers. Besides this, what makes here truly stand apart is her content quality. She is also honest about her fillers and botox – that actually helps people see her are real with flaws that can be corrected with the right treatment choices. There are quite a few stories out there like Kattans and Zoella. And there are hundreds of other beauty bloggers who are looking to reach that level of elusive followership and fame. You can see from examples that this requires a considerable investment of time, a passion for what you do, a genuine concern for what your followers want and also digital skills that need to be upgraded from time to time. That’s where we can help. If you are a beauty blogger/vlogger and are looking to find your million dollar jackpot, here are a few things you can try out: 1. Define your target market While this looks like an easy task, this is something you need to think about before you put out every piece of content. Beauty blogs of course target people – women – interested in tips, tutorials and inspiration. Does that mean all women in the world are your target audience? Probably not. Also, what type of tips you provide and which age it suits goes a long way in defining your target group. If you dress like them and speak their language, they will have an instant connect. But if you are a 50-year-old giving makeup tips for teenage girls, you won’t have much of a connect. Research about the most common problems your target group is facing and look to address them. Research about the products they are buying, their spending ability. Last but not the least, be the touch point for their inspiration. Let them aspire to be ‘someone like you’. 2. Don’t blog to sell Well… bloggers don’t exactly survive on love and fresh air. And you know that by now. We know that you want to grab the first opportunity that comes your way that can put some money in the bank. But take a step back and give a long hard look. Is the product really worth being associated with. As a beauty blogger, everything you do hinges
SEO: What works for big enterprises and small businesses
SEO is an art and not all art is made equal, but all art is equally difficult. Optimizers face different levels of difficulty whether they have a small 5-page WordPress website or a full-fledged 2000+ page eCommerce website. On the surface, it looks like bigger sites have a huge advantage in SERPs because of their sheer size and content. Sometimes this was true too. Over the last couple of years, the way we searched and the way Google presented results have been undergoing a change too. People increasingly include specific location information in their searches. Seeing this Google is now prioritizing websites that are better equipped to give out local information. This is giving global websites comparatively lesser advantages. The fact remains that the basic rules of SEO apply to both types of websites. Before we get on to the differentiators between the SEO for large and small sites, lets get aligned on their similarities. Research All optimization begins with research. From in-depth research about the client, their goals, industry, online and local competitors, you’ll also have to do a site content audit before you get started. For both large sites and small, this process can be done using a tool like SEOprofiler giving great insights and saving time. Tools, in a way, become a leveler here. You have neatly stacked up audit reports that get ready (mostly) in a day, showing the exact sections that need your attention. UX Another place where tools become a leveler is the UX for the website. Most large websites have standard templates for a lot of their pages. This makes it easy to create oprimized plug and play design. It does take a little extra time to run a check if everything is in place but design-wise things become easy when all you need to do is replicate. Beyond this, things begin to change in terms of how you do SEO for enterprise and small businesses. The differences come in terms of efforts, time, skill sets and money. Yes, money does play a role in your SEO choices too. It affects who you choose to get the work done, the skills they bring to the table, the timeline for execution and the overall results. Leveling the playing field with Plugins In a way, plugins are a big leveller for SEO for both big and small sites. Extending similar functionalities to both types of websites, plugins are huge on saving time, money and efforts. With over 50,000+ plugins out there, it is likely that someone has already created a plugin for a problem you haven’t thought out yet. Here are some of our favourite plugins that both small business and enterprise websites can use. Yoast / All in One SEO Yoast is considered to be the best ever SEO plugin for wordpress sites. It allows you to optimize each page individually for a focus keyword ensuring that your entire site is optimized without overlaps. The help analysis is simply amazing and it is one plugin you simply can’t do without. While the basic plugin can work well for small sites, enterprise sites need the paid version of the plugin to get full advantage of its mass customization features. If you are wondering how it’ll work, you can try out the All in One SEO plugin for free which will again allow you to optimized several pages in a single go. The best part is that both plugins do not require any coding knowledge and everything can be done easily by tweaking the settings and content in the dashboard. GA for Wordpress There may be several paid tools for analytics but GA remains to be the best free one available. By installing GA for WordPress, you get insights and analytics right in your WordPress dashboard giving you a great view on your content metrics. Wptouch If there was one plugin that we would highly recommend, it is WPTouch. Converting a ‘regular’ site into its mobile-friendly avatar, this plugin gives you the edge you need to be on Google’s good books. Mobile friendliness is one of the key factors to improve visibility in search as the number of mobile/smartphone searches overtakes the desktop. Broken link checker / Redirection The Redirection plugin is a super useful one. Allowing you to set up redirects within minutes, it also allows you to view all the work you’ve done with the plugin in a central repository. The broken link checker works to pull out broken links. This is especially great for large websites which have multiple people working on it. Akismet Akismet is a great leveller for comment spam. You get to catch all the spam quickly and easily and curate the valid comments too. Here are the ways that SEO differs for large enterprise v/s small business websites. Here, we are taking a general assumption that a large enterprise site is one that has over a thousand pages while a small business site is one that has the 30 odd standard pages along with a few blogs. 1. Keyword SEO Keywords have been the driving and decisive factor in SEO. The choice of keywords has been instrumental in driving the right organic traffic to your website. Though things aren’t the same as before and there is a lot of improvisation happening on how keywords are chosen, they still happen to be a trackable metric in SEO. For small business websites, keywords are generally selected via a carefully curated manual process based on search volume, competitiveness, and relevance. These are then placed on the site to optimize entire pieces of content surrounding the keyword. The above exercise is quite difficult and time-consuming to execute for a large enterprise website as sites with over a thousand pages will be arduous to optimize manually. There are nifty workarounds that can be created for such sites. For example, for a non-WordPress website, a simple PHP code can be written to pick out ‘product
Content marketing stories that caught our attention (updated)
It’s that time of the year folks. Introspection happen. Predictions begin. We are nearing the end of another year of surviving algorithm updates, new tools and changing strategies. As we look forward to the holidays, it isn’t coincidental that everyone around is either writing on learnings from 2017 or predicting trends for 2018. Both of these are of great importance to us as marketers so we decided to stock of the views out there and present you with the crème on each topic. 1. Content Marketing In 2018: Trends And Tools For Success The latest report on content marketing says that 89% of B2B marketers and 86% of B2C marketers are using content marketing. That means your competition is using it and probably your next door neighbor too. The Forbes article brings in a new perspective on content including writing content that doesn’t sell and instead just keeps your readers happy. 2. 5 Content trends to try out in 2018 Image Source: PracticaleCommerce PracticalEcommerce brings a useful note on things that you can try right away and not wait until 2018. From joining the club of YouTube marketers to optimizing for voice, there are interesting experiments you can plan for 2018. 3. Top predictions for digital marketing in 2018 The market is getting savvier by the day. There is more demand to reach the exact target audience and stop using the spray and pray approach. There are new ways being devised every day to measure beyond the last click and connect offline to online behavior. These are the demands we are going to be facing as ‘goals’ for our content marketing campaigns too. 4. What advertisers want from online videos in 2018 Over 80% online advertisers want to spend more on video in 2018. But not everyone has a grip on how this can be done right. There are a lot of stats in this article showing where the spends are happening and how it tends to plan out in the next 12 months. We all have our pain points with video – too many ads getting skipped, others not turning out to be as viral as we want them. Do check out the white paper from innovid on video strategy. 5. Email marketing trends to watch out in 2018 Did you know that around 65% American consumers have bought something online due to promotional emails? It isn’t too far when email marketing will be backed by artificial intelligence and you’ll have to think harder about how to move out of the promotional folder in Gmail to the primary inbox. If you aren’t using the cheapest form of content marketing, then you need to start doing so right away. 6. Rise of the (PPC) machines in 2018 Remember the Terminator movies where control was taken away from humans and given to machines? This is the reality for PPC marketers. Have you kept up with the changes that Google has automated in AdWords? Sometime back Google announced that there would be automated flexibility with daily budgets. It also removed the bidding thresholds for enhanced CPC campaigns. If you are a PPC marketer wondering if you’ll have a job left in 2018, this is a must-read. 7. Cybersecurity trends in 2018 McAfee released its McAfee Labs 2018 Threats Predictions Report, which identifies five key trends to watch in 2018. Ransomware evolved in 2017. Remember how hackers hacked HBO to get their hands on the unreleased Game of Thrones episodes and held the channel to ransom with the arsenal of content. Or how hackers got access to millions of Uber accounts and used data to threaten the company into paying millions. That’s the power of data and content being used in ransomware. 8. Brand marketing trends for 2018 If brand loyalty and engagement metrics form a part of your daily bread butter and a little jam on the side, brand marketing trends are something you need to watch out for. Earlier it was a single and focused communication from the brands. Now, your customers are speaking to you via multiple channels and will feel left out if you don’t respond. Their insights are based on 100,000 consumer psychological assessments that help identify future trends with uncanny accuracy. 9. Top eCommerce trends for 2018 eCommerce is all set to cross the $400B mark by end 2017. Do you feel equipped enough to grab your share of the pie in 2018? Are you planning to add a video to your product description page which can increase the purchase intent by 97%? Will you be using augmented reality on mobile devices to engage better with your consumer? Because your competition will be doing all this and more. Read on. 10. 51 Artificial Intelligence (AI) Predictions For 2018 Your car is talking to your air conditioner. Your fridge is talking to your smartphone. Google seems to know the answer to your question before you ask. Brands will know your shopping behavior better than your spouse. AI is set to take the world by storm and it has big implications for your profession too. On that note, we would like to end it with Nostradamus predictions for 2018. There’s plenty in there to make you think if the world will be a better or worse place by the end of next year. For now, we are ready to focus on the holidays, the accompanying sweet treats and merry cheer in the air. So long! Want to read more check the curated list below. 11 essential questions about content marketing answered The recipe of a good food blog 10 Content Marketers You Need to Follow Today and Why 10 amazingly creative Instagramming brands [Infographics] 11 SEO copywriting tricks you must understand if you want your content to work