How Justwords helped Prodigy Finance create authentic brand content at scale

This project was about extensive research, thorough fact-checking, and establishing a global tone. With limited primary resources and complex guidelines, our streamlined approach and trained team pulled it off, delivering high-quality content at scale.

CONTENT MARKETING

CONTENT STRATEGY

CONTENT WRITING

Project Overview

Prodigy Finance, a UK-based fintech platform, offers international postgraduate students a way to finance their studies at select schools and other top postgraduate institutions worldwide. Prodigy Finance engaged Justwords to create in-depth, engaging school profiles to support their mission of empowering global students. These profiles aimed to provide prospective students with a thorough understanding of each institution’s unique qualities, strengths, admissions processes, and culture.

Writing these profiles involved more than listing facts; it meant developing content that could resonate with a global audience. The project required extensive research and cultural understanding to accurately represent schools outside India in a way that would appeal to a diverse student body planning their educational journey abroad.

Objectives and Unique Challenges

1. Fact-driven Content for a Global Audience

The Prodigy Finance project targeted international students from various backgrounds looking to pursue advanced degrees abroad. To resonate with this global audience, we needed to produce highly fact-driven content while remaining accessible to readers from different cultures and academic systems. Each profile had to be more than informative; it had to capture each school’s unique appeal for students unfamiliar with the host country’s educational standards and institutional structures.

2. Limited Primary Information Sources

Relying solely on official university and college websites often proved inadequate, as certain websites lacked the depth required for students seeking genuine insights. We had to go beyond basic details about each school’s programs and explore aspects that would matter most to international students, such as campus culture, alumni success, and student resources. As a result, additional research was required to capture what made each school stand out, offering value beyond the online promotional information.

3. Detailed Content Structure and Exhaustive Guidelines

Prodigy Finance provided extensive writing guidelines to standardize the format, structure, and tone across all profiles. The challenge here was twofold—training a team to adhere strictly to these detailed requirements and consistently meeting these high standards over hundreds of profiles. The guidelines dictated specific structure, style, tone, and language details and required a deep understanding of academic terminology, admissions processes, and cultural nuances.

4. High-volume, High-quality Content

The bulk nature of this project called for a strong team of writers and editors capable of producing high-quality profiles at scale. This setup required careful selection and training of the team to ensure all members could match the tone and quality demanded by the client. Training sessions and regular evaluations were essential to maintain consistency, especially as writers were expected to transition from writing for a predominantly Indian audience to crafting globally appealing content.

5. Unlearning Localized Writing Styles

A key challenge in creating content for Prodigy Finance was adapting our usual writing style to meet the expectations of a global readership. We needed to adjust the language, tone, and cultural references to create profiles that would resonate with students from a range of backgrounds. This meant avoiding region-specific language and adopting a neutral tone that would be universally understood.

6. Rigorous Fact-checking and Verification

Ensuring the accuracy of our information was crucial. Since many students base important decisions on these profiles, every piece of data had to be reliable and factually correct. Given the project’s global scope, verifying each detail across multiple regions and institutions was complex. We introduced a dedicated fact-checking step to meet these high standards, employing a team of fact-checkers solely responsible for cross-verifying information and checking source links to ensure authenticity.

Our Approach

We implemented a structured approach focused on research, training, verification, and quality assurance to tackle these challenges and deliver profiles that met Prodigy Finance’s vision.

SOLUTION 1

Comprehensive Research and Cross-referencing

The research phase was crucial for this project. Given the gaps in primary sources, our team extended their research efforts to include government education websites, third-party academic resources, and alumni reviews. This approach helped fill the information void left by official school websites, allowing us to provide detailed profiles enriched with insights that would be meaningful to international students. Our writers cross-referenced data to ensure accuracy, checking multiple sources to avoid relying on a single point of information.

SOLUTION 2

Streamlined Guidelines and Intensive Training

To manage Prodigy’s detailed content guidelines, we distilled their instructions into a streamlined internal document. This adaptation simplified complex directives and assumptions, breaking them down into easy-to-follow steps for our writers and editors. Training sessions were held regularly to reinforce these standards, where writers reviewed case studies of completed profiles and engaged in discussions about structure, style, and language. These sessions ensured every team member was aligned with the client’s expectations, allowing us to achieve consistent quality across hundreds of profiles.

SOLUTION 3

Dedicated Fact-checking Process

Understanding the importance of factual accuracy, we established a rigorous verification process. A dedicated fact-checking team reviewed every profile to confirm the information’s credibility. This team checked each source link provided by the writers, cross-verified data points, and scrutinized details about each school’s programs, fees, and admissions processes to prevent errors. This step added a layer of quality control, building Prodigy Finance’s trust in the accuracy of each profile.

SOLUTION 4

Team Collaboration and Continuous Quality Control

Creating content at this scale required a collaborative approach. Our writers, editors, and fact-checkers worked in sync to produce and refine content, with continuous feedback loops to address gaps early. Editors reviewed every profile to ensure clarity, consistency, and alignment with Prodigy’s brand voice. Regular check-ins and feedback sessions were conducted to address challenges, share best practices, and reinforce standards across the team.

SOLUTION 5

Adapting to a Global Tone and Style

Transitioning to a global writing style was a priority. We guided our writers in moving beyond regional expressions, adopting language that would feel relatable to international students. Writers learned to use neutral vocabulary and avoid culturally specific references, ensuring each profile would resonate with a global audience.

Results and Outcomes

After months of meticulous work, our collaboration with Prodigy Finance resulted in the successful delivery of bulk content across detailed school profiles. These profiles met Prodigy’s high standards, providing students with insights into each institution and supporting Prodigy’s mission to help students make informed decisions about their postgraduate studies abroad.

Key Achievements

High-Quality, Detailed School Profiles We delivered fact-rich, insightful profiles that covered essential aspects of each institution, from academic offerings to campus culture. These profiles became a valuable resource for international students, positioning Prodigy Finance as a knowledgeable partner in their educational journey.
Consistency Across a High Volume of Content By developing internal guidelines and fostering continuous training, we maintained consistency across hundreds of profiles. Each profile adhered to the client’s structural and stylistic standards, allowing us to produce high-quality content efficiently and at scale.
Enhanced Brand Reputation for Prodigy Finance The project bolstered Prodigy Finance’s brand as a trusted source for information on postgraduate education abroad. By ensuring factual accuracy and a global tone, we helped Prodigy become a dependable resource for students seeking financial support and information on their prospective institutions.

This project reinforced the importance of adapting content for international audiences, maintaining rigorous quality control, and building a collaborative team structure to meet high-volume content needs. The success of the Prodigy Finance project underscores Justwords’ commitment to delivering accurate, culturally attuned, and impactful content, even in large-scale projects requiring meticulous attention to detail.

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