52% of B2B buyers say they’re more likely to buy from a brand after reading their content. This underscores why B2B marketing is popular and crucial for online success. At its core lies B2B content writing.
Short for business-to-business, B2B content writing enables businesses to communicate with other businesses. Whether it’s a blog, case study, presentation, or any other form, it offers actionable insights that help other businesses solve their problems and optimise their business.
At Justwords, we create B2B content that not only helps the audience understand their problems but also compels them to take the desired action. We are seasoned content marketers who specialise in B2B writing and understand different industries. Whether it’s tech, finance, or blockchain, we write content that speaks your language and resonates with your potential clients.
Unlike B2C writing that focuses on a broad audience, B2B writing is more targeted to key decision makers working in the industry you serve. It creates content that helps those decision makers make informed decisions and implement a new tool or service, such as what you offer, in their work flow to solve a challenge.
Through B2B writing, you share your stories, experiences, and expertise with your target prospects, which helps build trust and lead to conversions.
B2C content writing has customers as their target audience. It aims to create an emotional connection with the reader and deliver an immediate call to action, since customers are the decision makers.
B2B writing has businesses as their target audience. Creating B2B content requires deep research and understanding of the industry at multiple levels, putting forth the same information in different ways to match the target audience (employees, C-level executives, CEO, etc.)
Let’s look at the differences between the two in detail:
B2C is mostly about striking the emotional chord of customers to lead to an immediate purchase. B2B is more inclined towards packing a punch with facts and figures with a pinch of emotions, compelling decision makers to experience your solution.
In B2C, you try to catch the consumer's attention and fast-track them to hitting that 'buy' button. But in B2B, we lay out info bit by bit, building trust and guiding them towards a decision they feel good about in the long run. B2B content marketing is generally more time consuming because of multiple decision makers involved.
B2C content is akin to those vibrant, eye-catching pages in a glossy magazine or a snappy, fun social media clip. B2B content is your deep dive–hefty reports, detailed case studies, and white papers that lay it all out, every fact, every figure
B2C content has a casual and breezy writing style and aims for that universal appeal. B2B is more like mingling with industry experts. It usually has a specialised lingo to showcase your insider knowledge and expertise.
B2B aims to appeal to customers’ pain points with immediate solutions by making your offerings look like the next must-have. It generally has a short-lived relationship with customers.
B2B is more targeted and looks to build meaningful, deeper connections with the target audience. It’s less about the quick sell and more about showing what you offer slots perfectly into their business puzzle.
SEO in B2B is as important as a great design and functionality in web development. Our B2B writers create copies that not only amaze your target audience but also befriend Google search bots. They delve into your audience, their pain points, needs, demographics, and beyond to come up with key phrases that are likely to bring them to your website. They strategically include these keywords into your content, and the result is your content reaches the audience it should.
Conversion in B2B requires content that showcases your industry knowledge and expertise to present you as an authoritative figure in the industry. But more than that, it has to gently persuade the readers to take the desired action. It’s not about the hard sell. It's like guiding your customers through a tough decision. Our writers strike this balance. They blend expertise with a conversational style that sounds helping more than selling.
Writing B2B content can be a hassle. That’s why we’ve streamlined our process to make it painless. We are your go-to content buddy to make things easier, not more complicated. Our approach is simple: we listen, understand, and then get to work. Our editing is not just about grammar and syntax; it’s about keeping the voice authentic and the content engaging. We deliver content that doesn’t just tick boxes but makes an impact.
Finding your website without SEO blogs is like finding a needle in a haystack. SEO blogs guide your audience right to your website. They’re crucial because they help people find you among the millions of other websites.
While we place heavily search keywords related to your business strategically throughout the content,we emphasise writing content in a way that’s natural, engaging, and, most importantly, helpful. Our writers strike up a conversation with your audience, answering their questions, and keeping them coming back for seconds.
We understand things change fast online. What works today might not work tomorrow. That's why we keep a close eye on your blogs, updating them as needed. This way, your blogs continue to attract attention and bring value to your readers over time.
Case studies communicate how your product or service solved a real problem. We have expert writers who create data-packed case studies for different industries. We get into the nitty-gritty of the real-world problems in your industry and showcase how they were overcome through your solutions.
We back our case studies with solid data. This way, we’re not just saying you’re great; we’re showing it with real, measurable results.
Case studies are trust-builders. They’re like personal recommendations from one business to another, showing potential clients that you don’t just talk; you deliver.
Ebooks in B2B are more than just collections of information; they're like encyclopedias for your industry. We put together ebooks that cover every nook and cranny of a topic, offering your audience a one-stop shop of knowledge.
We make sure your ebooks are not boring. Nobody likes a dry textbook. We break down complex ideas into easy-to-digest pieces and jazz things up with visuals. We turn a boring lecture into an engaging documentary.
Ebooks are also fantastic for snagging leads. They position your brand as the go-to expert. When someone downloads your ebook, they’re not just getting information; they’re getting a ticket to your expertise.
Whitepapers are full of detailed analysis and authoritative insights. We tackle complex topics head-on, shedding light on the subjects that matter to your audience.
Our whitepapers are crafted to inform and persuade, striking a balance between being informative and making a compelling case for your business.
These are the pieces that catch the eye of the decision-makers. They’re packed with detailed information that they need to make informed choices. Think of these pieces as your brand’s pitch to the people who matter.
When we create your website content, we think about grabbing your audience from the get-go. Our content is clear, engaging, and professional. We organise the information so it's easy to find and even easier to understand.
We tailor every page, from the homepage to the contact page, to sound as you are speaking. It's about making sure your brand's personality shines through, making your visitors feel like they're getting to know you, not just reading about you.
We weave in keywords without making it obvious, and we add calls-to-action that feel more like a friendly nudge than a push. It’s about making every page do its job, whether that's drawing in leads, spreading the word about your brand, or sharing useful information.
In the B2B world, social media content is a conversation starter with your audience. We create content that’s not only catchy but also thoughtful and timely. Think of your social media profiles as a buzzing hub where current industry trends and news come to life.
We focus on content that sparks conversations and builds a community. Our regular updates invite comments and foster a sense of belonging among your followers.
We keep an eye on how your content performs. By looking at what your audience engages with, we tweak and refine our approach, ensuring your social media presence isn't just lively but also effective in meeting your business goals.
Thought leadership articles are a great way to tell your readers that you have credibility and expertise in your industry. This happens with years of knowledge and relevant exposure in the industry. When the knowledge you share and the insights you provide have an edge, you have incredible weightage in the eyes of the reader. We make sure this is reflected in every paragraph you write.
Our approach to these articles is thorough. We dive into topics, bringing forward-thinking and research-backed perspectives. We state facts and present ideas that challenge and inspire your audience to think differently.
These articles are not only informative pieces but also conversation starters. We write them to spark dialogue in your industry, positioning your brand as a leader in those discussions.
Our mailers and newsletters make the receiver feel as if you are personally talking to them. We don't do formal corporate speech. Instead, we write like we’re talking to a friend – direct, personal, and with a bit of personality.
Our newsletters and mailers include a mix of everything–from the latest in your industry to quick tips that make your readers' lives easier. It’s not just about selling; it’s about giving them something valuable each time they open your emails.
We keep an eye on the data we gather for your email marketing campaign. We use that data to understand what your audience loves.. It’s a continuous process of learning and adapting, so every email gives better ROI.
Infographics turn complex, yawn-inducing data into something people want to look at and learn from. It’s like translating geek-speak into plain English, on graphics.
Each infographic is a little piece of art that speaks your brand’s language. We're not just slapping your logo on it; we weave your brand's style and colours throughout. We make each infographic feel like a part of your brand’s story.
We make infographics that people can’t help but share. They’re not just informative; they're visually appealing too–the kind of thing you'd want to post on your LinkedIn or Instagram.
Want to know more about our award-winning content creation processes and how we can help you? Allow us to call you back.
When we start working with you, we soak up every bit of information that helps us understand your unique SEO challenges and opportunities. We listen to your pain points, take notes, and start creating a roadmap for your SEO success. It’s an ongoing conversation that helps us tailor a content strategy that’s as unique as your evolving business and SEO needs.
Once we have identified your SEO needs and created a sound content strategy, we perform market research and SEO keyword research. We play matchmaker between your audience’s interests and your expertise. We carefully select topics that your audience will love. We map out a content plan that covers everything from thought-provoking articles to deep-dive reports. We plan when each piece of content will go live, considering your marketing timelines and audience engagement patterns.
Once we have a content plan to move ahead, we decide who will write for you. We choose writers who not only have a way with words but who also have a background or experience in your industry. They bring not just writing chops but also industry insights, making sure your content resonates with those in the know. Then they write heavily researched articles that your audience won’t just start reading but will finish reading. They keep it interesting, engaging, and most importantly, SEO optimised.
We understand no two content formats bring the same results. We dig into the content data and look at what’s hot and what’s not, and then we break it down for you. Based on what we find, we’re quick to change our game plan. We might reshuffle some keywords, rewrite a section that’s not doing well, or come up with new ways to present your content. Our aim is to keep things fresh and engaging. We’re always on our toes, ready to make the moves that keep your audience coming back for more.
We’re not just creating standalone pieces of content; we’re building an entire content ecosystem for you. Our content varieties – be they blogs, whitepapers, infographics – all work together to support your business goals and tell your brand’s story.
We’re your industry lookouts, keeping an eye on market changes and innovations. This might mean trying out new content formats or jumping on emerging trends. We keep your content strategy not just current but leading the pack.
Think of us as your long-term allies. Our commitment is to grow with you, adapting and evolving our services to meet your changing needs. We’re in it for the long haul, always scouting for new ways to bolster your content strategy and help you smash those business objectives.
Having a B2B writer who knows your industry matters. They speak your language, get the challenges, and know what makes your audience tick. When they write, they craft content that resonates because it’s written from a place of understanding. Their expertise means they can create messages that really speak to your audience’s needs and interests. This way, your content feels less like a generic sales pitch and more like a meaningful conversation.
B2B writing is like having a serious business meeting – you’re there to discuss, inform, and make decisions. It’s professional, often dealing with complex stuff, and aimed at folks who want the nitty-gritty.
B2C is more lively, full of emotions, and about creating an instant connection. B2C content is all about drawing the consumer in with a story they can see themselves in. While B2B content lays out the facts, figures, and ideas, B2C is there to create a vibe, a feeling. Both are cool in their own ways; it’s just about knowing your crowd and what they’re into.
We sure do! It’s part of the package. We understand many industries and have built expertise, too. That’s how we know our suggestions will be genuinely helpful. We keep our ears to the ground, listening to what’s hot in your industry, what your competitors are chatting about, and the questions your clients are asking. Then we bring all this to the brainstorming table. We want your readers to visit your blog and think, “This is exactly what I need to know!”
Absolutely! Once we hand over the content, it’s all yours. You have put in the effort and more to gain ownership of the content. We’re big on originality, too. We ensure every piece is fresh off the press, running it through all the checks to make sure you’re getting something unique. So you can rest easy knowing your content won’t show up anywhere else – it’s as unique as your fingerprint.
Definitely! If you’ve got keywords you want us to use, feel free to throw them our way. We will analyse them and make sure to mix them in smoothly, keeping your content natural and easy to read. Our writers are pretty good at this – they can slip in those keywords so seamlessly you’d think they were part of the original draft. And we don’t go overboard with them either. It’s all about finding that sweet spot where SEO meets natural storytelling.