Businesses use SEO strategies to rank higher. They want to ensure their businesses and information are found when online users search for answers to their questions about services or products. Whether you are a seasoned SEO or just starting to practice SEO, the basics are essential to an effective SEO strategy. But where do you […]
How to Identify and Fix Keyword Cannibalization Issues?
Introduction Are you losing organic traffic and conversions despite being an early mover with your SEO strategy? Is your SEO ranking plunging? Have your service offering pages lost their traffic streams? If yes, then you would surely want to know what is causing this. Exactly why are you losing traffic despite having an SEO strategy […]
15 Content Marketing Trends that are Working – 2024 & Beyond
At the beginning of each year, much is written about new trends in content marketing—2024 was no different. As we already passed the first half of 2024, we provide an update on current content marketing trends. We present 15 proven content marketing trends that must form part of your marketing mix. These 15 content marketing […]
Local SEO in 2024 – A Complete Guide for the Beginners
SEO and digital marketing are like the heart and soul of branding. Without one, the other finds it difficult to survive. But how does it all fit together for a local SEO strategy? Is optimizing a website for search engines enough to get you traffic or noticeable footfall? You have opened the right post to […]
Content Our Forte: Justwords Toast 14 Years & Leap Forward
2010! Many of us remember it as the year of the 8.8-magnitude Haiti earthquake, the Deep Horizon oil spill, the release of the iPad, the launch of Instagram, and Google’s MayDay algorithm update. Also in 2010, Justwords launched its website—the brainchild of CEO Payel Mukherjee. It’s hard to believe it has already been 14 years […]
Google Rolls Out AI Overviews Update in May 2024 to US Search Results
You must be as fast as Usain Bolt to keep up with Google. Google is constantly evolving and improving. The latest update, AI overviews, and additional features with the custom Gemini AI model testify to that. What is AI Overviews update? With Google’s roll-out of AI Overviews, finding what you need is now easier […]
Biggest Google Leak: Top Takeaways for Business Owners and Marketers
If you are in the SEO world, you already know about the big Google leak that happened recently. If you are a business owner, brand marketer, who is not aware of SEO in detail, and worried about the recent leak and what you should make of it, this should help you understand what you need […]
What is Bottom-of-the-Funnel Content and How to Create it to Drive Sales for Your Business
What is Bottom of the funnel (BOFU) marketing? The term Bottom of the Funnel, or BOFU, represents the final stage in a consumer’s journey — the cusp where interest turns into action. Imagine a funnel: wide at the top, narrow at the bottom. The top is where awareness resides, like a crowd of spectators at […]
Top Content Writing Tools to Squash Content Creation in 2024
“Tools Maketh the Man” If you’ve heard a variation of the above aphorism, then you may already understand the importance of tools that simplify life. As writers, getting up to the keyboard daily can be difficult. Especially when we are working to meet that dreaded word count. However, using the right tools can make it […]