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Justwords Grabbed Another Award; Recognized as the ‘Top Content Agency in India’ for 2024

In the ever-evolving digital advertising area, in which content reigns ultimate, Justwords has another time solidified its function on the...

Best & Must Use SEO Practices for Content Writers (+Tips)

Businesses use SEO strategies to rank higher. They want to ensure their businesses and information are found when online users...

How to Identify and Fix Keyword Cannibalization Issues?

Introduction Are you losing organic traffic and conversions despite being an early mover with your SEO strategy? Is your SEO...

15 Content Marketing Trends that are Working – 2024 & Beyond

This post answers the question:” How can I improve content marketing for my business?” Are you ready to learn more...

Local SEO in 2024 – A Complete Guide for the Beginners

SEO and digital marketing are like the heart and soul of branding. Without one, the other finds it difficult to...

Content Our Forte: Justwords Toast 14 Years & Leap Forward

2010! Many of us remember it as the year of the 8.8-magnitude Haiti earthquake, the Deep Horizon oil spill, the...

Google Rolls Out AI Overviews Update in May 2024 to US Search Results

You must be as fast as Usain Bolt to keep up with Google. Google is constantly evolving and improving. The...

Biggest Google Leak: Top Takeaways for Business Owners and Marketers

If you are in the SEO world, you already know about the big Google leak that happened recently. If you...

What is Bottom-of-the-Funnel Content and How to Create it to Drive Sales for Your Business

What is Bottom of the funnel (BOFU) marketing? The term Bottom of the Funnel, or BOFU, represents the final stage...

Why Are Short-Form Content and Long-Form Content Both Important?

What is Short-form Content? As the name implies, short-form content refers to all types of brief content that can be...

The Best Content Distribution Platforms to Maximize Engagement (Updated 2024)

When you create useful, actionable, unique content, everyone deserves to see it. But how will you get your work seen...

11 Best Practices for SEO-friendly URL Structures in 2024

Is a URL only an address to a webpage? Or is there more to it? The truth is that URL...

Google’s Broad Core March 2024 Updates – A Complete Guide

Change is a constant in the digital world. Google’s broad Core March 2024 algorithm enhancements and spam policy updates is...

How to Find Keywords That Your Competitors are Ranking For? (Updated 2024)

As the old saying goes, keep your friends close and your foes closer. Competitor keyword analysis can be your shortcut...

What is Predictive Marketing?

It is impossible to know the exact outcome of a marketing campaign before you run it. However, you can come...

Is Content Marketing going to be dead? Err, No! But these 8 things are absolutely critical

Is content marketing going to be dead? Well, I have been hearing this question time and again and hence thought...

Best Content Marketing Agencies in India: Top 15 choices (updated)

Great content marketing agencies understand two things – how to create exquisite content (and I mean content that really delivers...

Content Writing Tips For Beginners (Updated 2023)

The world wide web has democratized the writing of content, especially due to short byte entertaining video content being the...

Decoding Middle of the Funnel Content & 6 Strategies for Higher Conversion

The middle of the funnel, which is the middle phase of the marketing funnel, is where customers are lost and...

Justwords Takes Away Indian MSME Women Entrepreneur 2023 by The Economic Times

Justwords won the prestigious Indian MSME Women Entrepreneur Award at the ET MSME Awards 2023-24, held recently in New Delhi....

10 Types of Content That Work Best for SEO

“68% of online experiences begin with a search engine” (source) When it comes to SEO, content is still king. You...

Justwords Bags Gold at the India Content Leadership Awards 2023; Gets Recognised as the ‘Top Content Agency in India’

In the digital marketing space, where content reigns supreme, Justwords has once again proved that it is one of the...

Understanding Google’s Latest November 2023 Core Update and its Key Takeaways

It’s finally done. The latest round of Google’s core update, which hit us at the start of November 2023, finished....

15 Ways to Promote Your Content After It’s Published (Updated 2024)

The internet is a crowded place. While your content might be amazing, without content promotion, it would be just another...

How to Write a Powerful Case Study: Useful Tips from Our Case Study Writing Team

“The best marketing doesn’t feel like marketing.” – Tom Fishburne Imagine a scenario when you want to buy something that...

Top-of-the-Funnel Content and Why does it Matter so Much for Your Business?

[vc_row][vc_column][vc_column_text]Content marketing is about creating brand awareness, creating authority in the mind of the customer, building trust, and finally getting...

17 All-Time Great Tips to Use Quora for Marketing Your Business (Updated 2023)

What is Quora marketing or why do you think a question-and-answer site like Quora needs a digital marketer’s attention? For...

How to Build Topical Authority and Why it is so Important for Ranking Your Content?

Have you noticed how some websites that have much lower domain rating often rank on Page one against big powerful...

How to Get High Quality Backlinks: 8 Strategies That Work in 2023

A young startup recently came to us thoroughly confused and exasperated by SEO. They had begun to think of SEO...

13 Vital Business Lessons We Learnt as Justwords Turns a Teen

When you turn from an employee to an entrepreneur, you have no idea what you are in for. Running a...

Best Content Examples of 2023

Running out of ideas for highly engaging digital marketing or SEO content? You’re in good company. We have the jumper...

Local Landing Page Guide: What is it and how to create one for more local business

One of the important changes in buying behaviour post pandemic is that most customers want to shop locally. Several data...

Can the Yandex Leak Help You Rank?

If Yandex was unfamiliar to you before January 27th, 2023, you are most likely aware of it now. Yandex is...

How To Market Your Interior Design Business Online? Here Are 18 Strategies

My cousin Reema has been running her interior design firm for almost 8 years now. She has relied mostly on...

Trick to Write Good Content: Keep in Mind The 3 ‘Ws’ of Effective Writing

A friend, after several failed attempts at clearing the IELTS, asked me, “What’s the big deal about saying ‘a garden’...

What is Content: Definitions, Types, and How Can It Help Your Brand ?

In the online world, both corporate and consumer communications need content to be effective and stay relevant. Through content, individuals...

What is Visual Content Marketing & Its Importance (2023 Updated)

One brutal fact of the online world is this – A first impression is often the last impression. If your...

What is ‘People Also Search For’ and How to Better your SEO Game with It ?

What is ‘People Also Search For’ and how to better your SEO game with it People Also Search For (PASF)...

15 Content Writing Examples, When to Use Each, and Agency Content Writing Tips

Content writing is NOT easy. It isn’t a part-time job you do for “extra pocket money”. There’s more to content...

Content Marketing for a Small Business: What, How, and Best Practices

Running a small business is challenging. You are constantly fighting to keep your revenue ship floating. You are also constantly...

Latest Digital Marketing News and Updates That Every Marketer Should be Aware of [Till Aug 2022]

Digital Marketing is an ever evolving field. There is an update happening every month and you, that is if you...

Why Content Marketing and SEO Needs to Work Together to Achieve the Best ROI?

One of the biggest misconceptions that most people have even today is that content marketing is same as content writing....

14 Simple Ways to Improve Your Writing Skills

Remember those days when the thought of writing essays for school exams made you sweat? Well, back then, you probably...

Justwords Named India’s Best Content Marketing Agency – Clutch Leaders Awards 2022

At Justwords, we are happy to say that we have been a part of India’s digital transformation journey for the...

Optimise your Content for Search Intent and Get Better Rankings

You must already know this – if you have to rank on Google’s first page, you need to invest in...

18 Valentine’s Day Marketing Campaigns that We Love

It is that time of the year again. Valentine’s Day is that special occasion which calls for an extravagant display...

Valentine’s Day Ideas: How to Capitalize on the Fastest Growing Retail Holiday

While Valentine’s Day might have originated in the United States (which spent a whopping $19.6 billion last year to celebrate...

Easy Way to Understand The B2B Sales Funnel & How to Build One for More Sales

Here is something that should be pointed out right at the outset – the B2B Sales Funnel is and will...

Why Content Marketing Needs to Be a Priority for Your Business?

Content marketing has emerged as the new normal in the digital marketing landscape. It is one of the strongest digital...

The 3 Main Steps of Video Production: A Short Guide

quote If you go by the video marketing statistics, and you will find that 99% of marketers intend to continue...

How to Create Content Marketing Strategy for Web: Use these 8 Main Steps

If you are a business that wants to create high value content and then market it to appear on search...

70+ List of Game-Changing Content Marketing Quotes for Some Inspiration

All of us faced a situation where we have sunk into a creative slump or start questioning whether at all...

The ABC of Content Marketing

Is your business surviving completely on outbound leads? Are you struggling to find high-quality and consistent inbound leads for your...

Using LinkedIn to Connect with Prospects – A Guide

LinkedIn is to B2B businesses what chocolate factory is to kids – a gold mine. With over 740 million members...

Does Blog Commenting Supercharge Your SEO Strategy? It Absolutely Does!

Once upon a time, not too long ago, blog commenting for SEO had completely disappeared as a strategy. The only...

Are You Using These 21 Proven Hacks To Promote Your Blog and Get Traffic Faster?

Have you ever wondered why some bloggers are so successful in what they do while some others struggle to get...

Justwords Turns 11: Questions for Our CEO as We Celebrate Our 11th Anniversary

Justwords begun its life as a content agency in 2010, in the bedroom of its founder, Payel Mukherjee. What began...

Google My Business: Why Do I Need It and How to Use It for More Leads?

Here is an honest confession. About 80% of the times that I do buy/decide to buy something online (or offline),...

Everything About Content Audit in 2021 – What, Why, How & When?

Do you remember the last time you performed a content audit? Nope? Don’t worry, you aren’t alone. Most businesses are...

How to Create an Impressive Social Media Marketing Proposal [Free Template]

When it comes to winning a client, there are no shortcuts. There! We said it. It requires a lot of...

What is Evergreen Content? And Why You Must Invest into It?

Are you looking for consistent, regular, and sustainable traffic over time? The answer is Evergreen Content. But how can you...

20 Go-To Websites for Beautiful, High Res & Free Stock Images

Think about the time you clicked on a blog piece or a social media post just because the pictures were...

Social Media Style Guide – What is It and How to Create One?

Take a good look at the tweets/posts below….what’s special about them? They are funny, sassy, cool and get your attention...

A Complete Checklist for On-Page SEO

As long as there are search engines, businesses will be interested in achieving the top ranks and growing their traffic....

40 Awesome Brand Taglines that Will Stick to Your Brain for Good!

Remember the first time you heard the tagline of MasterCard – “There are some things that money can’t buy. For...

Off-Page SEO Tricks – Steal Your Competitors Backlinks

Are you tired of competitors outranking you? Do you want to steal their ranking, traffic, and backlinks? Good. Because that’s...

What is Facebook Post Boost and How It Helps Businesses?

Starting 2012, Ads platform was a but complicated for users. But then, they introduced an easy way to sponsor content...

Complete List of Best Free SEO Tools for Your Website

SEO has been a digital marketing buzzword for quite some time now. And unless you have been living under a...

14 Ecommerce Brands with Amazing Social Media Pages You Cannot Ignore

There are quite a few reasons why both big and not-so-big brands are vying for their customers’ attention on social...

How to Check Quality of Website Content?

If you have just built a website or have had one for a while, you must have received comments about...

A Guide to Choosing from 12 Different Content Marketing Formats in 2023

What Seth Godin said about content marketing in 2018 is slowly and surely turning out to be true in 2020....

Answers to 9 Frequently Asked Questions About Google My Business Posts

If you are a local business, you probably know how helpful it can be to have a Google My Business...

5 Easy Ways to Measure Your Website’s Core Web Vitals

Since announcing Core Web Vitals update rollout in May 2021, Google is making it easier for website owners to identify...

Keeping up with the Google’s Core Web Vitals Update – May 2021

In May 2020, Google announced that page experience signals will be included in Google search rankings. Google in November 2020...

What is the Buyer Journey Today, and How to Incorporate Content into it?

If you are a marketer, sales professional, an entrepreneur or even a marketing student, you must have heard a lot...

15 Free Content Syndication Platforms That Do Not Affect Your SEO

If you are reading this blog, you are most likely researching about the merits and demerits of content syndication. Because...

Top 10 Advanced SEO Techniques for 2021

Advanced SEO simply is any set of techniques that requires expert technical SEO knowledge. There comes a time when basic...

Grow Your Brand Community with Facebook Group Marketing

Facebook has over 1.62 billion active users daily. Among those, nearly 400 million people are members of different groups. These...

Use Skyscraper Technique to Build High DA Backlinks to Your Content

Ever you heard about the Skyscraper technique? It is a link building technique that SEO experts swear by for gaining...

How to Drive Consistent Blog Traffic Using Long Tail Keywords? Explained

Are you looking for an edge in this hyper competitive world of content and digital marketing? Then long tail keyword...

How to Do Effective Keyword Research Using Google Keyword Planner?

You might have come across articles, blogs, and SEO experts saying ‘how great Google Keyword Planner tool is’. Now, you...

Aggressive Link Building Strategies: How to Get Backlinks QUICK!

We all know, more links are equal to higher rankings. But link building isn’t an easy task. It is very...

How to Find Low-Hanging Content Ideas from All Over the Web?

Compelling content is the cornerstone of all modern marketing strategies. In fact, more than 50% of businesses prefer investing time,...

What is “Searcher Intent” and How to Match It?

Keywords are the building blocks of any digital marketing and SEO strategy. After all, it is the best way to...

Answers to 26 FAQs We Get as a Content Marketing Agency

Being successful at content marketing can be tricky for even the best and biggest brands. As it is nothing like...

How to Determine your Chances to Rank in Google?

Top SEO ranking is the end goal of any business. After all, that’s why we go through so many team...

SEO Audit: Complete Process Guide with Samples and List of Free Tools

An SEO audit is no joke. In fact, it is an essential part of successful digital branding. Unlike the traditional...

How to Create High-Converting Facebook Ads?

In this information age, Facebook is perhaps the most preferred social media platform for digital advertisers. It has has more...

How to Leverage Wikipedia for Off-Page Link Building?

The SEO world is constantly evolving. That’s why you need to brush up on your knowledge in this field every...

Everything About SEO – Frequently Asked Questions

If you are new to digital marketing or planning to improve your search engine rankings, you may be having many...

Website Migration SEO Checklist: How to Prevent Organic Traffic Losses

If someone asks me to describe the website migration process, the first thing that comes to my mind is –...

Content Marketing vs. Digital Marketing – What Are the Differences and Which One to Choose?

This year has been a rollercoaster ride for most brands and businesses. 2020 has taught many of us new concepts...

How to Find Right Service Provider for Your Small Business SEO?

SEO is constantly evolving. And you need to match its pace to achieve your goal of ranking high on the...

It’s Time to Steer Clear of These 8 Awkward Grammar Mistakes

There is a reason why your English teacher at school used to stress so much on getting the grammar in...

7 Tips to Write Product Descriptions That Convert Potential Customers

Let’s assume that you have an expert team working on your social media and digital marketing strategies. You are also...

The Art of Creating a Content Marketing Plan in Just a Week

Content Is King – this was the title of an article that Bill Gates wrote in 1996. And what he...

(Free Cheatsheet) 12 Grammar Tips for Content Writers who Pursue Perfection

Getting grammar right is one of the absolute essentials when you decide to take up content writing as a career....

The Power of User Generated Content on Instagram and How to Use It Effectively

What is UGC? If you are a social media marketer who likes to be on top of the latest trends...

12 Tips to Help you Whip up the Perfect Food Blog!

Are your sinful desserts the talk of the whole town? Or maybe your guests gush about the magic you do...

Infographics: Why Should You Invest in Content Marketing and How?

Do you know why Seth Godin says that “Content marketing is all the marketing that’s left”? That’s because pushing your...

Want Conversions? Learn the 7 Most Effective Principles of Blog Design

There is a reason why most humans judge a book by their cover. According to research, most humans are hired...

How to Write a Case Study to Convince and Convert Prospective Customers ?

As a content marketing agency, we often get these questions from our clients – “How do we actually get customers?”,...

How to Rank Ahead of your Competition with Exhaustive Content?

Every day, businesses publish articles, blogs, videos and podcasts to connect with their target audience, but don’t get the expected...

10 Steps to Create a Content Calendar and Boost Your Marketing Strategy

Isn’t it surprising that 63 percent of businesses lack a documented strategy when it comes to creating online content? No...

8 Agency Secrets for Hiring the Best Content Agency

[vc_row][vc_column][vc_column_text]If you have not been living under the rock, you definitely know that content is one of the key things...

Infographics: Failing at Content Marketing? 7 Things You Need to Fix

After spending a decade in the field of content marketing services, we can say one thing for sure – only...

4 Proven Reasons Why Blogging Is The Holy Grail of Content Marketing

First things first. Why is blogging important for brands? Whether you’re a B2B or B2C marketer, you’ll need to include...

13 Digital Marketing Trends and Innovations For 2020

If someone would have told me in 2015 or 2016 that Voice Search, AI and data-driven marketing were going to...

10 Content Marketers To Follow For Unique, Innovative Ideas

10 Super Creative Instagram Accounts that Are Really Kicking It

Be it a brand like Old Spice or Haldiram’s, or a celebrity like Priyanka Chopra or Cristiano Ronaldo, everything (and...

7 Excellent Content Marketing Examples To Learn From

If you are reading this, you already know how content marketing has emerged as the long-term success mantra for both...

Google’s Search Quality Raters: Here is What They Say About High-Quality Pages and Content

Google’s search engine algorithm is notoriously secretive. In fact, the entire SEO industry is built on trying to figure out...

Justwords Turns 10: Here Are 10 Lessons We Learnt

Justwords sprang to life in 2010. It’s sort of hard to believe that a decade has passed by since the...

AskNestle Wins Bronze at the Global WARC Awards: How We Helped Build Nestle’s Strongest Digital Asset

It’s not everyday that you get to be a part of a product that promises to be change worthy, and...

9 Crucial Things To Keep In Mind While Building Your Digital Marketing Agency

We’ve all dreamt of being our own boss. Having a swanky office, a gifted team, innovative work and big clients,...

Social Media Management: Strategies During Times of Crisis

As the reality of #StayHome and #Lockdown loomed large, brands had to think fast to ensure they remained relevant to...

How to Write More than 10,000 Words a Week?

I love writing. That’s what I do almost the whole day, every working day of the week and month and...

How You Can Make Up For Lost Clients With Content Marketing?

I would like to not talk about the negativity surrounding us right now. I strongly believe that the best thing...

11 Reasons Why Nimble Content Trumps Everything Else

There are about 4.5 billion internet users around the world. According to CMI, half of today’s 18 to 49-year-olds read...

How Should Brands Communicate Now: 4 Companies That Are Getting It Right

As the Corona crisis took over the world, several brands pulled back their advertising and marketing efforts. While some feared...

Working from Home: 11 Tips to Help You Stay Super Focussed and Avoid Distractions

Kids running around, television channels screaming out news, your spouse wanting something done urgently, meals waiting to be cooked and...

Content Marketing During the Times of Crisis

If you are a business owner who relies on online marketing to help your customers discover your product, engage, and...

8 Things You Can Do Today to Protect Your Business from Coronavirus

For those of us who run businesses, these are really tough times. There is worry about how will business continue,...

Grammar Cheat Sheet: Rules to Help You Write Well

As a writer, MS Word has made me lax over the years. I type out the thoughts quickly and expect...

Clutch Features Justwords as One of India’s Top Content Marketing Agencies

At Justwords, we have been working on leveraging content to build brands for over a decade now. From our expertise...

Top 5 SEO Tips for Google Rankings in 2020

Search Engine Optimization (SEO) is one of the most unique areas of marketing — people either love it or hate...

Brand Campaigns That Earned the Right Spotlight on Republic Day 2020

Brands are in the constant lookout to engage with their prospects and build a moment marketing connection on special occasions....

5 Content Marketing Trends in 2020

Like everything else, digital trends in content marketing 2020 too are undergoing a change. The way we create, market, and...

7 Reasons Why Outsourcing Content Can Stop Being a Pain and Become a Pleasure

Content creation and marketing are among the most underrated tasks in marketing. It requires a mix of many skill sets...

5 Content Marketing Ideas to Showcase Your Brand This Republic Day

India’s emergence as an independent republic is observed with much pride and gaiety on the 26th January of every year....

Content Writing 101: How to Become a Successful Content Writer

Content writing can be a tricky profession today. On the one hand, everyone’s potentially a writer in the age of...

5 Types of Content to Get More Traffic to Your Blog

Are you suffering from blogger’s block? Or, just wondering how to liven up your blog so that you can find...

Best Content Examples of 2019

As the year comes to a close, it’s time to share our favourite picks of content from around the world...

8 Proven Ways to Increase Traffic to Your Blog in 2020

Currently, there are close to 250 million blogs in the internet-verse. Many of them are vying for your target audience’s...

Wondering How to Shape Your Marketing Strategy? Use Google Analytics

We’re almost on the verge of embracing 2020, and most digital marketers still struggle with proving the efficacy of digital...

Don’t Lose the Plot, Here’s How Your Brand Can Tell a Consistent Visual Story

Here’s what happens when you visit any outlet of a brand like Dominos across India. Barring the size of the...

10 Incredible Blogging Stats to Inspire You to Blog in 2020

Have you recently started a blog or are planning to start one — but still skeptical about whether it’s worth...

The Most Common SEO Mistakes that Online Ad Publishers Need to Fix Today

SEO is no longer an esoteric science that only a few companies excel at. In fact, every business today has...

Discover the Top 5 Secrets to Successful Content Creation

They sometimes say that great ideas are a dime-a-dozen. And there’s probably some truth to this. Having a brilliant idea...

Google BERT — The Algorithm Update Everyone is Talking about and How it Will Affect Your SEO

On 25th October, Google released what it calls the most important update to its search algorithm in years — BERT....

7 Ways to Deal with Internet Trolls: The Underbelly of Reputation Management

Pooja, a social media manager with a hospitality brand, had to excuse herself from a friend’s party at 11 PM....

Afraid of Competition from the Bigwigs? Here are 5 Ways You Can Compete with Industry Giants

Having worked with small businesses across India on SEO and content marketing for over a decade, there are some questions...

6 Powerful Ways Marketers Can Use Psychology to Improve Content

Being a marketer is not easy. You need to wear several hats to create that perfect selling proposition – you...

How to Write Content That is Future-Proofed for Google Algorithm Updates

Did you know that Google made 3234 algorithm updates in 2018? That’s an average of 9 updates a day! Savvy...

The yay and nay of Influencer Marketing and should you do it

Keeping up with the latest trend, there would hardly be a marketer who may have not considered Influencer Marketing in...

Linkedin vs Facebook :How to Use This Platform for Business Purpose

Let’s start by clarifying that aren’t stating the obvious. Both channels are traditionally used for very different purposes. Facebook is...

7 Customer Engagement Strategies That Really Work

Digital marketing has one significant advantage over traditional marketing. And that is its ability to create a two-way dialogue between...

Rise of new social media channels – Vero, Tik Tok and others you should be aware about

All digital marketers know that there are dime a dozen new social channels emerging every day, all wanting to be...

How to Increase Traffic & Improve SEO with Structured Data Markup

SEO is generally divided in on-page, off-page and tech, each requiring a complete understanding of how search engines ‘view’ the...

How to Create Your First LinkedIn Ads Campaign in 5 Simple Steps

LinkedIn is one of the most underrated social media platforms there is. A lot of people think it simply doesn’t...

7 Actionable Tips to Give Your Content More Personality

It’s true- there are over 2 million blog posts being written every single day. So how do you engage readers...

Making the Online Offline connect for Your Campaigns

With limited attention span and mind space, most brands who want to create a sustained campaign recall tend to plan...

How to Rank on Position Zero in Google

We know that Google is constantly experimenting with search results. For search engine optimizers, goals keep shifting. SEO earlier was...

Whatsapp for Business – All you need to know and how to assess if its worth it

Most marketeers have already heard about Whatsapp for Business that launched sometime back. A few early birds have tried it...

How to Edit Social Media Posts That Have Already Been Published

When it comes to content, the competition becomes more intense every day. And for any brand that hopes to capture...

How to Get High-Quality Backlinks: Strategies That Work in 2019

A young startup recently came to us thoroughly confused and exasperated by SEO. They had begun to think of SEO...

5 Amazing Home Page Design Templates That You Can Use

There are many misconceptions that home pages simply don’t matter anymore. Why bother with a perfect home page when you...

11 Must-do Tactics for High Ranking Videos on YouTube

If you’ve been looking for YouTube video optimization ideas, you’ve most likely been through the regular tactics – adding proper...

How Customer Reviews Can Bring a Whole New Meaning to Your Content Marketing

Content Marketing and Customer Reviews have traditionally been two very different things, belonging to completely different domains. Content Marketing is...

Google and the Future of SEO

This is one undisputed fact – Google, being one of the top search engines, has a massive influence on key...

6 Reasons Why your Content Marketing may be Failing and How to Fix it

If you ask me, content marketing is probably one of the best long-term marketing strategies that you can adopt for...

[Infographics] Why Content Marketing Works

As content marketers, there’s one question we never stop hearing from clients — “Does content marketing really work?” While people...

The Best Social Media Marketing Channels Strategies for 2019

Social media marketing is no longer a novelty but an everyday reality for most companies. In fact, research reveals that...

Top 5 Ways to Use Instagram Marketing to Improve Your Business

Over the years, we’ve seen many standpoints towards Instagram marketing. Some clients feel it’s just a fad while others feel...

How to Turn an Idea into Two Weeks Worth of Content

We all know that panic strikes when we are running out of ideas for the next blog post. There is...

Why You Need to Sell Your Own Product to Become a Better Copywriter

Here is a thing to remember. You may have learnt a whole lot about copywriting; from books, online courses, and...

7 Daily Routines That Harness Your Creative Genius

“The chief enemy of creativity is good sense.” Pablo Picasso Counter-intuitive as it may sound, this quote by Picasso says...

E-commerce Microcopy: A Simple and Effective Way to Increase Sales

What if we told you that you’re ignoring a very simple aspect of your e-commerce website? And that this aspect...

A Step-by-Step Guide to Launching an E-Commerce Website for Your Physical Store

You have just set up your brick-and-mortar store and are wondering how to take it to the next level. Or...

How to write great social media posts

Social media advertising has gained in stature as one of the most potent mediums to promote, engage and register conversions...

Why All Business Owners Should Consider Podcasting

Podcasts started in 2004 as a very niche form of content that only some techies were hooked to. In the...

Why Great Brand Stories Need Videos

Videos are fast becoming the go-to medium for brands to connect with customers. With the digital age, videos have become...

How to write the perfect product descriptions for your eCommerce website

You have a product you want to sell. So, you have lured the customer in and he is flipping through...

Do This & Don’t Do That While Executing Your Content Marketing Plan

When you are in the business of content, people always want to know how to increase traffic to their website/business...

5 Common Content Marketing Mistakes to Avoid

Content marketing is without a doubt one of the most effective marketing strategies out there. It brings your website invaluable...

Are You Doing These 5 Mistakes While Choosing Your SEO Keywords?

The keywords are the nuts and bolts of your SEO campaign. The first step is to get these ducks in...

Here’s How Brands Used Social Media to Celebrate Republic Day 2019

The feeling of patriotism seems to be at an all-time high in India this year. Whether it is patriotic movies...

5 Local SEO Strategies that Will Help You Rank in 2019

You may have been running your small local business in a traditional manner for many years. But there’s a reason...

The 5 Crucial SEO Trends for 2019

Since the early 2000s when Search Engine Optimization (SEO) first became a trend, more and more companies all over the...

Why is it the right time to market your business through Social Media?

Today, India has gained a top seat in terms of social media users and use. Across popular social media channels...

This is why even content marketers need editors

Content has rapidly become the de-facto in how businesses build credibility, implement thought leadership and grow a community of loyal...

Preparing your content strategy for a mobile-only future

We are living in a transitional time where mobile is taking over the desktop in terms of usage. But it...

Are you making these mistakes with your About Us page?

Though the About Us page of a business website remains to be the most visited of website pages, it is...

A tried-and-tested guide to becoming a better content writer

Fun fact: The average salary of a content writer in the USA is $42,000 per year. Another fun fact: The...

8 easy ways to spike up the engagement rate of your content

Engagement is a term that is thrown around quite loosely these days when it comes to social media KPIs. But...

5 types of content that will attract paying customers

When we set out on a content marketing journey, our key agenda is to create offerings for readers who get...

[Video] 11 SEO copywriting tricks you must understand if you want your content to work

When we hear the term SEO copywriting, we think that its main objective is to make sure that the content...

[Video] 8 steps guide to Good Content

Gone are the days when traditional advertising used to rule the roost in marketing strategies. Today, content marketing has taken...

[Video] 6 things that will help you hire the best content agency

In an ideal world, being a client would be the easiest job on earth. Put together a brief, see the...

Copy v/s content – what you should be doing for the blog

“The customer is not stupid. She is your wife.” That quote from the grand ol’ daddy of advertising pretty much...

How small organizations can join the video marketing craze?

We’ve generally seen startups and SMEs all thrilled when it comes to digital marketing as it offers quick and tangible...

How social listening can help with SEO

When you log in to your brand’s social account, you encounter an environment of virtual noise and chatter. If you...

Social Media Tools: The 5 types to help you become a better marketer

Having a presence on social media is no longer a choice for businesses. It is a way to make sure...

It isn’t a great content if it can’t deliver

Content marketing is the one thing that everyone is doing these days – agencies, clients, brand owners, influencers and even...

What makes us share content?

Did you hear Despacito or Shape of You in a loop last year? You must have shared and...

How to Write for SEO in 2018 and Achieve Staggering Results

In 1996, Bill Gates coined the phrase ‘content is king’, though this was hardly true in the early days of...

6 top myths that might be harming your SEO strategy

SEO is one field where changes have been constant. That’s because Google changes its algorithm from time to time –...

Here is what the internet biggies were up to in May

Did you miss out on what happened in digital last month? There seems to be too much happening with Facebook...

5 reasons why supply chain businesses should invest in content

“Does content marketing work for an industry like supply chain and logistics? Are these not just fancy words being exchanged...

Visual content formats that can triple your content marketing results

OK. We will skip infographics and photos out of the list because it is obvious. Or wait! We will make...

The checklist you need to write the best website content

How important is the content on your website? On a scale of 1 to 10, we would probably put it...

Building a website? Here are 10 things you must know to get it right

Things change quite fast in the online world these days. Fast enough to make you wonder if the website you...

Want content marketing to work? Be ready for a marathon run

As content marketers, we are often approached by businesses who want content marketing programs designed to achieve quick results. And...

9 best ways to reuse that blog pile in your archive and get more traffic

With the amount of content created churned out into the digital universe, it is a little amazing to see how...

[Video] 5 copywriting sins that weaken your content ROI

Imagine if there is a toolbox to fix your content marketing wagon, then effective copywriting would be one of...

How Content Marketers Can Use the Power of Clickbait for Good

“I have lost respect for Rahul Dravid”. This article appeared at the bottom of another article I was reading on...

How to be Effective at Customer Support on Social Media?

Are you a modern day business seeking to establish better relationships with your customers? Do you want them to feel...

[Video] Why exactly should you do content marketing and how?

Are you a business owner who approaches marketing like a ‘one-night stand’? As nasty as it sounds, you could actually...

Different Ways Your Business Can Use Videos to its Advantage

A picture is worth a thousand words. Well, then what do you think about videos? Videos are clearly far...

[eBook] 10 Content Strategies to Boost Traffic to Your eCommerce Website

If you’re the owner or marketing head of an eCommerce store, we totally understand your pain. While setting up shop...

Why its important to understand the Facebook-Cambridge Analytica fiasco

Unless you have been living under a (digital) rock, you would have heard about the Cambridge Analytica-Facebook incident. As individuals,...

How Fitness and Wellness Brands Are Using Social Media Content to Build Communities

When was the last time you tried to lose weight? Well… I started this great new program yesterday, fully enthusiastic...

Should you use ChatBots for your small business?

Are you a small business trying to get your leg up on the competition? Do you belong to that pool...

What You Should Know About The New Facebook Feed Algorithm Update

Online marketers often find themselves to be puppets at the hands of a few internet giants who push and sway...

5 top trends that are likely to be adopted for social media

We’ve reached a stage of online evolution where brands cannot afford to miss out on social chatter. You’ll see...

Move over blogs, and articles. Here are new content formats to consider

The content marketing game is changing slowly but steadily. There are still hordes of blogs and content produced in the...

5 Indian Tech Companies mastering the art of Content

Whenever we think of content marketing, the easy and regular industries come to mind. From fashion to beauty, health to...

How to start your first content marketing campaign: the 5 must-do steps

There is a lot of hype and plenty of statistics that suggest that if you aren’t doing content marketing, you...

SEO: Optimizing For Voice Search

Three-year-old Jia picked up her mother’s phone, unlocked it, then went on to Google voice search and confidently said, “Pikachu...

Rounding off 2017: The Year That Was

Here we are with the last post of the year! It’s been an interesting one with so many predictions about...

2020: 3 top marketing campaigns that took risks, broke barriers and made a point

There are marketing campaigns… and then there are marketing campaigns that inspire, that aren’t forgotten easily. They are campaigns that...

Content marketing for heavy industries – how you can make it work

Some people feel that the whole content marketing hype isn’t for everybody. After all who will want to read ‘boring’...

This is how you can get a flourishing fan base for your beauty blog

61% of Twitter users and 51% of Facebook users said that they were more likely to buy from the...

SEO: What works for big enterprises and small businesses

SEO is an art and not all art is made equal, but all art is equally difficult. Optimizers face...

Content marketing stories that caught our attention (updated)

It’s that time of the year folks. Introspection happen. Predictions begin. We are nearing the end of another year of...

Avoid these useless 5 mistakes from your copy and hit the target on the head

There are two interesting phrases that come to mind when we talk about Copywriting and how good it needs...

Content marketing not showing results? Here are 4 things that will help fix it

If content were a living breathing entity it would probably require its own planet. That’s because the amount of content...

How do you create blogs that are completely original

There are over 2 million blog posts being produced every day. What a number! We all are pretty sure that...

Artificial Intelligence in Marketing: Why You cannot Ignore It Anymore

Are you still on the fence about adding Artificial Intelligence to your marketing mix? About time you jump over and...

[Free Case Study] Alliance Fintech – How we used content marketing to spike traffic by 149%

We often have clients asking us what a particular digital or content campaign can actually do for them? Linking a...

Should you be using a click bait headline or just a good one?

In light of the recent news about a ‘void’ being discovered inside the Giza pyramid, we’ve just got out...

Content marketing stories that caught our attention

Come October, we found some interesting stories doing the rounds that can just about shape up your digital marketing strategy...

10 amazingly creative Instagram brands

Instagram has soon risen in popularity in the last couple of years. While some brands are yet to track their...

7 YouTube ads that teach you us how to create brilliant visual content

Ads are sometimes a notorious hindrance in videos. Given how they are being programmed these days, it is difficult...

Why design of content is as important as quality

Until now, we’ve shared a lot of tips on how to put together great content for your website, blogs and...

From the (Advertising) week that was

The Advertising Week in New York concluded last week. It was a week where the best brains in advertising,...

Our round up of interesting stories from September

Let’s get right down to business, shall we? After all, the ten minutes of your coffee break should be...

What did these 6 blogs do to make us love them?

Our team at Justwords is a group of individuals from diverse backgrounds but we all share a common love for...

11 essential questions about content marketing answered

In our discussions with clients, we’ve often come across a common pattern of questions about content marketing. Some stem from...

Try these 10 content marketing strategies to clear the traffic roadblock to your eCommerce site

We deal with a fair share of e-Commerce clients, some are giants, some smaller ones and some who are just...

[Infographics] 11 SEO copywriting tricks you must understand if you want your content to work

Are you looking for ways to write powerful, targeted content that can convert readers into customers? Content plays a crucial...

[eBook] This is what SMEs need to understand about content marketing and how to get it started

“Mamma let’s do an interesting cake this time. It’s needs to have a good design”. That was my 10-year-old’s demand...

Our list of the best content marketing articles in August

There are several trend stories that caught our attention this August. We are past the mid year mark for 2017...

7 great power tools to ensure your content is marketed

We’ve all read so much about great content being a link magnet which also gets shared organically. But, does...

How storytelling helps brands connect better with their consumers

Let’s have a look at the picture below: Will you remember this picture and where you saw it? Seems unlikely....

A fresh n fabulous list of websites that offer free stock images

We’ve always heard and believed that there is no such thing as a free lunch. As content marketers we shoulder...

Content Marketing Stories that caught our attention this July

Every month, one of our team’s internal KPIs is the learning each member brings to the table and how the...

The Strategic Guide To Writing A Content Marketing Proposal

Content Marketing has emerged as the biggest buzz word in the field of marketing in the last couple of years....

How to write an SEO proposal that will get the client on-board

There is an untold confession in digital marketing – SEO is hard. No one can really guarantee to get you...

Why managing online reputation should be a crucial part of your offpage SEO

Like other streams of digital marketing, SEO is passing through a transition. What was popular yesterday may not be relevant...

Are you updated on these updates in the Digital World?

Crisp as a waffle and layered like lasagna, here’s the top happenings in the world of digital – Here’s...

Best of June: 10 best marketing reads that you may have missed

We marketers are constantly in the search of inspiration. We want to know what’s happening in the world out there...

Justwords FAQ – How does content creation work at a content marketing agency

We decided to create a series of Justwords FAQs since we felt this would answer a lot of common queries...

Are you doing these 10 things wrong with your blog

Just like there is a success mantra shared by good blogs, there is a list of things that most unsuccessful...

Failing at content marketing? Here are 7 ways to fix that

In my years as a content marketer, here is one thing I have observed – there are more businesses...

[Free eBook] The 5 rules to creating better content & getting the reader hooked

Remember what chef Gustav said in the movie Ratatouille? “Anyone can cook”. “But that doesn’t mean everyone should” replied...

All that you need to know about optimising your business blog – Part 2

So, here we are, with the second part of our business blogging series. In the first part of business blog,...

Ingredients needed for a kickass business blog – Part 1

Before we get started with this blog, I want to answer a basic question that I get asked pretty often...

SEO is changing: Here are 5 trends you need to know

We SEO people are always a nervous lot. Apart from obsessively checking rankings, we are always waiting for Google...

Here are 25 of the most amazing content creation tools ever

Is writing an acquired skill or an in-built talent? I say it is a little bit of both. Most writers...

Corporate blogging: Eight things to remember

Are you struggling to make money out of your corporate blog? Are you wondering about where you are going wrong...

How to write for the distracted modern reader: 15 ways to master that

This blog will take a good reader around seven minutes to read. Why am I telling you this? Well probably...

25 things I learned about content that should make you a better writer

What’s common between an established writer, a new writer, a freelancer and someone who just writes casually? Everyone faces a...

Six SEO myths that need to be trashed today

“SEO is just rubbish. It doesn’t work. I have tried it a couple of times and it doesn’t work....

[Free eBook] The top 5 things you need to know before writing for Google

Take almost any topic and Google it. You’ll see hundreds and thousands of pages appearing in search results. According...

Find out if you have the correct skills needed to become a Digital Marketer

The Internet has made life infinitely easier for us. Well, maybe not all of us. For, there are the...

I got duped by a rogue client. Here’s how you can protect yourself from one

This is a story I have been wanting to tell for the longest time. It’s an incident that occurred during...

Good to great: How to create content that is better

We strive to publish our blogs every Tuesday and Thursday of the week. I will admit here right away that...

Want to learn content marketing? Take lessons from these 4 brands

Somewhere between 2014-15 brands started recognizing the value of quality content. It not only helped brands put forward their messages...

Variety is the Spice of Life: An Array of Skills for Digital Marketing Specialists

Gone are the days when good marketing and advertising plan was enough to see your business sail through even the...

The 10 mistakes your clients don’t want you to make as a freelance writer

Unlike the yesteryears, freelance writing seems to be the “in thing”. Every person who has the time to write or...

The Only 5 Ways You Need to Boost Creativity

Have you ever felt stuck? Have you ever felt like you cannot, for the life of you, come up with...

Find content proofreading boring: Here are 7 brilliant ways to get the job done

Sitting down to write is one thing. Sending it across for consumption is another. And making sure that your copy...

25 Content Marketing Resolutions That Will Make 2017 A Great Year

Well, hello 2017! It’s the first month of the new year and we are at it again – making resolutions....

Google does not want these 13 mistakes in your content

Google-friendly content is the most overused word in the industry today. As a content marketer, its one of the...

Want rocking social media posts? Try these 10 ideas

One of the discussions I often have with my social media content writer is how to create social content that is...

A Master Chef who has the perfect recipe for Content Marketing

What would you say if I told you that one of the most celebrated faces of Indian cuisine is the...

5 easy ways to create great content, without wanting to break anyone’s head

There are umpteen facts floating around about the power of content marketing. From improving search rankings to driving relevant traffic...

13 actionable SEO and website copywriting tricks to get your content rocking

Well let’s get this one fact straight. Most of us who are writing today are trying to get some benefits...

SEO, SEO, SEO, How do I master art thou?

Heard enough about SEO and want to learn the basics to boost your website’s ranking on Google. Here are three...

Is it worth marketing on Facebook?

Facebook Marketing – “To Be” Or “Not To Be” Facebook is one platform which has broken all the barriers of social...

Social media content tricks that work without fail

Puzzled about what will work in the social world and how to shape your content marketing strategy, here are seven...

How content of your SEO articles can put difference in your SEO performance

When it comes to search engine optimization, to write or not to write quality content is no longer a question!...

Google Places For Business: A Listing You Wouldn’t Want To Miss

It’s a mad, mad world, which becomes crazier if you are in competition with billions of businesses, craving for the...

Engage Your Audience With The Right Dose Of Storytelling

If you ask us “why storytelling”, we would like to explain to you “why not storytelling”. Let us tell...

Adding some creativity to Google Business Photos

It’s the day of the shoot. You have dressed up your workplace, primed up all the décor and now just...

Are you building a brand? Then tell a story.

Welcome to our first blog post. For the past three years that we have been doing business (we are a...

10 Tips To Get Past The Writer’s Block

Do you sometimes wish that you had a magical wand that could cast a self-writing spell on your computer screen?...

Start with these 7 tips to make your content go viral

No, you don’t really need a content marketing agency to make your content go viral in its reach. Just pay...

A Fail-Proof 10 Step Guide to Good Content

You get it! Content is extremely important for anything that has to remotely do with online marketing or its newer...

Tips to increase social engagement on your blog

You may have thousands of readers visiting your blog, but if they aren’t commenting or sharing they aren’t intrigued enough!...

The freshness factor for a successful website

That was the simple math of the difference between a website that is just occupying virtual space and a great...

Mobile Friendly vs Non Mobile Friendly : What’s the Difference?

Oops, Google has done it again! It has brought about another mega revolution in internet affairs with its 21st April...