Though the About Us page of a business website remains to be the most visited of website pages, it is almost always treated as an afterthought. Most business owners assume that since it is mostly self-branding, the About Us content and design can be pushed down the priority listings. This approach is one of the […]
Author: Justwords Team
A tried-and-tested guide to becoming a better content writer
Fun fact: The average salary of a content writer in the USA is $42,000 per year. Another fun fact: The average salary of a content writer in India is INR 2,50,000. The plight of content writers in India is real. It’s a hard industry to survive in. Try finding a content writer who solely writes […]
8 easy ways to spike up the engagement rate of your content
Engagement is a term that is thrown around quite loosely these days when it comes to social media KPIs. But then brands fail to question what engagement metric is truly of value to the brand. If someone just likes your page, is that of value? If someone likes a post or leaves a comment like […]
5 types of content that will attract paying customers
When we set out on a content marketing journey, our key agenda is to create offerings for readers who get attracted to the brand’s offerings. Whether we do this subtly or in an overtly promotional manner depends on the brand’s requirements. In both cases, the idea is to think what content is highly relevant to […]
[Video] 11 SEO copywriting tricks you must understand if you want your content to work
When we hear the term SEO copywriting, we think that its main objective is to make sure that the content ranks well in search engines. And that’s why often the content creators get too caught up with ever-changing search engine algorithms, rankings and generating traffic and forget that the real essence lies in creating compelling […]
[Video] 8 steps guide to Good Content
Gone are the days when traditional advertising used to rule the roost in marketing strategies. Today, content marketing has taken over that pie and is transforming the way brands communicate with their consumers, both present and potential, and create a sense of bonding. A company that creates relevant and valuable content and markets it well […]
[Video] 6 things that will help you hire the best content agency
In an ideal world, being a client would be the easiest job on earth. Put together a brief, see the agency work their magic, get back beautiful reports that make you look good and imagine yourself sipping Margarita on the beach. Since the world isn’t this imaginary utopia, clients, as you may know, are burdened […]
Copy v/s content – what you should be doing for the blog
“The customer is not stupid. She is your wife.” That quote from the grand ol’ daddy of advertising pretty much settles the debate on how you should be communicating with your customers. Whether you do it via your blog or advertising, the rule remains the same. Which means, whether you do it via copywriting for […]
How small organizations can join the video marketing craze?
We’ve generally seen startups and SMEs all thrilled when it comes to digital marketing as it offers quick and tangible results. But a lot of them shy away when we suggest video marketing. The term invokes a budget, production, and execution worry which stops most people from exploring it as an option. Believe us, we […]
How social listening can help with SEO
When you log in to your brand’s social account, you encounter an environment of virtual noise and chatter. If you are on social, ‘hearing’ happens by default – where you see and hear everything around you to an extent that you have awareness about the most important topics and conversations. Listening, on the other hand, […]