Having a presence on social media is no longer a choice for businesses. It is a way to make sure you connect and engage with your customers, up the game on your competitors and continue to attract prospects. While it is one of the most exciting jobs out there, with great power comes great responsibilities. […]
Author: Justwords Team
It isn’t a great content if it can’t deliver
Content marketing is the one thing that everyone is doing these days – agencies, clients, brand owners, influencers and even people in general. That’s because we have collectively woken up to the power of content that is created well. What exactly are we talking about here? Is good content the one that sells or is […]
What makes us share content?
Did you hear Despacito or Shape of You in a loop last year? You must have shared and had many of your friends hear it too. That made these videos the most shared ones on Facebook in 2017! When was the last time you wrote a blog that received an abysmal number of […]
How to Write for SEO in 2018 and Achieve Staggering Results
In 1996, Bill Gates coined the phrase ‘content is king’, though this was hardly true in the early days of the internet. In fact, up until past few years, one could still write ordinary content, artificially stuff it with keywords, throw some Web 2.0 links and still sleepwalk their way to the first page of […]
6 top myths that might be harming your SEO strategy
SEO is one field where changes have been constant. That’s because Google changes its algorithm from time to time – sometimes even several times in a year – to fetch the most relevant results for queries submitted. This only means that the techniques that worked well a few years ago, won’t get you the same […]
Here is what the internet biggies were up to in May
Did you miss out on what happened in digital last month? There seems to be too much happening with Facebook trying to cover its tracks. Google seems to be on an overdrive with Assistant. And then, there are startups that threaten to create a power imbalance every now and then. Digital is a place where […]
5 reasons why supply chain businesses should invest in content
“Does content marketing work for an industry like supply chain and logistics? Are these not just fancy words being exchanged by marketers?” Those were the precise words that were asked by the general manager of a large supply chain management company. Till very recently, he admitted, he had not even heard of content marketing. Its […]
Visual content formats that can triple your content marketing results
OK. We will skip infographics and photos out of the list because it is obvious. Or wait! We will make them more awesome There are several data-driven reasons to use visual content. The facts that our brain’s recall goes up from 10% to 65% between audible and visual content is great. The compounding factor for […]
The checklist you need to write the best website content
How important is the content on your website? On a scale of 1 to 10, we would probably put it on 15. It is often the first touch point for a prospect who has discovered or stumbled upon your website. In the absence of a human driving sales, the content needs to speak, connect and […]
Building a website? Here are 10 things you must know to get it right
Things change quite fast in the online world these days. Fast enough to make you wonder if the website you build today will be likable or even be looked upon as tech-savvy a year down the line. It is not just the features and tech spec. It is also what search engines are predicted to […]