An SEO audit is no joke. In fact, it is an essential part of successful digital branding. Unlike the traditional audit, a search engine optimisation audit is done solely keeping marketing purpose at the centre. But how exactly one can carry out an SEO audit? Let’s learn more about the complete process in this article. […]
Author: Krishnaleena Sarkar
Krishnaleena has extensive experience in content development and marketing and has worked with many domestic and international clients to provide services related to website content, blogging, SEO content, video content and infographics.
Everything About SEO – Frequently Asked Questions
If you are new to digital marketing or planning to improve your search engine rankings, you may be having many questions. I have collaborated some of the most common questions asked and categorized them to cover the entire SEO section (or at least have tried to). So, without any further ado, let’s start finding answers […]
Website Migration SEO Checklist: How to Prevent Organic Traffic Losses
If someone asks me to describe the website migration process, the first thing that comes to my mind is – tedious, challenging, and complex process. And if something goes wrong, then a scary process too. So, to help you out, I have created this SEO migration checklist that you can use as a guide and […]
How to Find Right Service Provider for Your Small Business SEO?
SEO is constantly evolving. And you need to match its pace to achieve your goal of ranking high on the first page of search results. This is only possible when you review, renew, and implement the strategies, and not settle for the same old ones. And that’s where an in-house SEO team or SEO services […]
(Free Cheatsheet) 12 Grammar Tips for Content Writers who Pursue Perfection
Getting grammar right is one of the absolute essentials when you decide to take up content writing as a career. Oops…did a crooked red line appear under “rghit”? Luckily, Microsoft Word caught it. Still, let’s not correct it right now. We need “rghit” to show you why grammar or spelling errors can ruin an otherwise […]
Want Conversions? Learn the 7 Most Effective Principles of Blog Design
There is a reason why most humans judge a book by their cover. According to research, most humans are hired wired to like things that are aesthetically pleasing. In short, we do give importance to how a person looks. How is this related to blogs? Read this. In 2011, researchers at Melbourne University found that […]
How to Rank Ahead of your Competition with Exhaustive Content?
Every day, businesses publish articles, blogs, videos and podcasts to connect with their target audience, but don’t get the expected customer traction. That is because they often end up producing lackluster content that goes unnoticed. For instance, we have always wondered why our competitors ranked higher, even if the quality of the content wasn’t that […]
10 Steps to Create a Content Calendar and Boost Your Marketing Strategy
Isn’t it surprising that 63 percent of businesses lack a documented strategy when it comes to creating online content? No wonder their efforts to capture the target markets fail to reach the full potential. This is where the most crucial element of content marketing – content calendar—comes into the picture. Popularly known as an editorial […]
8 Agency Secrets for Hiring the Best Content Agency
If you have not been living under the rock, you definitely know that content is one of the key things you need to drive your marketing process. Be it SEO, be it social, be it content marketing, you need content. Information-rich, engaging and well-written content is your best bet to grab Google’s attention and rank […]
Infographics: Failing at Content Marketing? 7 Things You Need to Fix
After spending a decade in the field of content marketing services, we can say one thing for sure – only a few businesses can make this form of marketing work for them. Others fail. Naturally, many complain about how content marketing is not really worth it and the money spent on it doesn’t bear fruit […]