Introduction Are you losing organic traffic and conversions despite being an early mover with your SEO strategy? Is your SEO ranking plunging? Have your service offering pages lost their traffic streams? If yes, then you would surely want to know what is causing this. Exactly why are you losing traffic despite having an SEO strategy […]
Category: SEO
Local SEO in 2024 – A Complete Guide for the Beginners
SEO and digital marketing are like the heart and soul of branding. Without one, the other finds it difficult to survive. But how does it all fit together for a local SEO strategy? Is optimizing a website for search engines enough to get you traffic or noticeable footfall? You have opened the right post to […]
Google Rolls Out AI Overviews Update in May 2024 to US Search Results
You must be as fast as Usain Bolt to keep up with Google. Google is constantly evolving and improving. The latest update, AI overviews, and additional features with the custom Gemini AI model testify to that. What is AI Overviews update? With Google’s roll-out of AI Overviews, finding what you need is now easier […]
11 Best Practices for SEO-friendly URL Structures in 2024
Is a URL only an address to a webpage? Or is there more to it? The truth is that URL structures matters for SEO – for UX (user experience ) and ranking. This post is your ultimate guide. It covers eleven best practices for SEO-friendly URL Structures. Let’s dive in. Define URL (Uniform Resource Locator) […]
Google’s Broad Core March 2024 Updates – A Complete Guide
Change is a constant in the digital world. Google’s broad Core March 2024 algorithm enhancements and spam policy updates is just another proof of that. Did your website rankings nose-dive following these updates? Or are you concerned about potential ranking losses? Partner with us and let our team support you on the road to recovery. […]
How to Find Keywords That Your Competitors are Ranking For? (Updated 2024)
As the old saying goes, keep your friends close and your foes closer. Competitor keyword analysis can be your shortcut to dominating the game in your niche. Your competitors can help you find a treasure trove of high-quality keywords to improve your site’s SEO and ramp up your traffic and conversion. Chances are high that […]
Understanding Google’s Latest November 2023 Core Update and its Key Takeaways
It’s finally done. The latest round of Google’s core update, which hit us at the start of November 2023, finished. The latest update has caught many SEOs and marketers by surprise, mostly because no one expected another core update to hit so quickly. The last broad core update was in October 2023. Starting on November […]
How to Get High Quality Backlinks: 8 Strategies That Work in 2023
A young startup recently came to us thoroughly confused and exasperated by SEO. They had begun to think of SEO as this black box where things are constantly shifting and they just never quite knew how to get it right. There were so many elements to SEO — content, keywords, website optimization, Meta tags, and […]
Local Landing Page Guide: What is it and how to create one for more local business
One of the important changes in buying behaviour post pandemic is that most customers want to shop locally. Several data points to that. In one survey, which was run across a group of 4000 customers across Germany, US, UK, France, 82% of respondents said they would like to shop locally, even if it’ll cost them […]
Can the Yandex Leak Help You Rank?
If Yandex was unfamiliar to you before January 27th, 2023, you are most likely aware of it now. Yandex is the fourth most widely used search engine globally, used by around 1% of searchers. A data breach occurred recently, resulting in the exposure of a section of Yandex’s source code. The SEO community finds this […]