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You may have thousands of readers visiting your blog, but if they aren’t commenting or sharing they aren’t intrigued enough! Participation of the reader is extremely crucial to a blog’s success. The lack of participation or action on the part of your audience belies the entire content marketing exercise. Social engagement, therefore, is an essential ingredient in increasing traffic and making your blog successful. Studies have revealed that if people comment or share a content they are more likely to also utilize the product or services provided by the website. So spruce up your content with these tips to optimize the social engagement quotient of your blog. Choose interesting and relatable topics. A good way to do this would be to pick something from the latest happenings that is relevant to your website. Everyone has opinions and views to express on trending news. Utilize this desire of the audience to get comments on your blog.   Make sharing/commenting an easy task. No one has the time to search for the share button, no matter how good the content is. You can either place it on both the top and bottom of the page or have it scroll along with the content. This way people are more likely to share the blog. Post the first comment. A good way to attract users is to post the first comment yourself. This acts like an invitation and draws the user to post their opinion. Always reply to comments. This helps in two ways: the people who have posted feel heard and important and it also paves the way for more people to share what they feel. You can even end blogs with sentences asking the reader to respond with their views. Make sure the comment request is customized to the content rather than being a generic statement like – “write your comments below”. Charity begins at home. Encourage your employees to share/like/comment on the company’ blogs. This way people will feel that that the blog is important and are more likely to share it themselves. Add some visual elements to the blog to catch the reader’s eye. The chances of sharing or commenting increase if the user actually reads the entire blog. So get into action with these killer tactics and watch your blog swell in size!

That was the simple math of the difference between a website that is just occupying virtual space and a great website that invites traffic and spells success. Apparently, ‘fresh’ is not just the patent of the food industry anymore, it has spilt over into other areas as well, website content is one of them. You can no longer revel in the blissful knowledge of owning a website and putting it up for people to see, constantly updating it is the key to attracting more audience. And given the thriving content writing agencies around, a lot of people seem to have realized its importance! If you are still among the sceptics, we give you 10 fantastic reasons to breathe life into your website with regular fresh content: Up Your Search Engine Ranking If you don’t figure in the first three pages of a search engine you are as good as extinct in the virtual world. Most search engines, like Google, score website content based on freshness and only display sites with the freshest content. You can hire a reputed content writing agency to further optimize your website’s ranking on Google. Vibrancy is Sign of Development If the last update on your website display 2011 as the year then people are likely to think you are out of business! Daily and regular updates imply that you take your work seriously and are deeply involved. Freshness is Contagious Fresh content will attract more people to your website; these people, in turn, will talk about your site on social media and even share links leading to publicity. Like we always hear, any publicity is good publicity.   Brands You As An Expert The fact that your website is abreast with all the latest trends and innovations implies that your company has knowledge and expertise on the latest buzz. And when it comes to doing business, everyone looks for the experts, right? Creates a Communication Channel An updated website is able to establish a close link with its audience and even make them feel involved. This translates into the strengthening of the brand-consumer relationship and builds the brand image. Gets More Followers If your website constantly features new content, it is most likely to convert casual visitors into loyal followers. No one likes to re-visit a webpage that looks like it was done up in the Jurassic Era and never has anything new to offer. Employee Involvement A good company is one in which the employees take an active interest in the working of the organization and are made to feel involved. By encouraging employees to write blogs and other content regularly for the website, you make them feel like are a part of the company. Covering the Keywords Rather than fit all keywords into a few blog posts, you can create content around each keyword. This way you not only feature new content regularly, but even the search engine optimization will also increase. Reason to Explore The fact that your website is updated regularly and features new content will make people return to it. This gives them more chances to explore your website and get to understand you better. Reason enough to do business with you! Target Multiple Groups Often it is not possible to target all types of an audience with a single content. With regular fresh content, you can overcome this problem by targeting multiple audiences with different versions of the same content.

Oops, Google has done it again! It has brought about another mega revolution in internet affairs with its 21st April deadline of a major algorithm update. Simply translated, Google will be expanding its use of mobile-friendliness as a ranking signal for websites. This means its high time website owners pull up their socks and get their sites mobile-friendly to face the Mobilegeddon if they want to stay in the run. So does this mean that we all create of our websites to fit the mobile screen?   The answer is NO. Mobile optimization is much more than that. Simply creating a mobile-friendly site will not do, the CONTENT needs to match up too. Very often we make the mistake of using the same content for the mobile-friendly sites as we do for the desktop sites. And herein lays the mistake. Like the Smashing Magazine points out “you may be losing users if responsive web design is your only mobile strategy.” In other words, you need to know how to write the content for your mobile site too. In case you are wondering how, here are a few tips for some rocking mobile-friendly content:   Be Precise and Concise The precision of content to suit the target audience is extremely important. You need to identify your target segment and tailor content accordingly. Unlike computers, even the biggest of mobiles have comparatively smaller screens. Which is why using verbose content isn’t a great idea. Stick to short and crisp sentences that drive home the point without being bulky. Picture Perfect People love pictures. Period. Make use of interesting and catchy images to adorn your mobile site. Pair them with short and catchy captions and we guarantee you an increase in visitors. Remember to keep away from heavy graphics that take aeons to load! Headline Alert Do away with long and boring headlines and switch to short, catchy ones to keep the audience glued. No one is going to click on the content if your headline gives it all away. Retain the mystery. No Pregnant Paragraphs When writing content for mobiles, always remember to stick to short paragraphs. As the U.S. News explains, “Reading long paragraphs on your mobile device requires concentration – something people using a mobile device generally don’t have.” So break up your content into small readable chunks that maintain the flow of the article. Better, Not Less While keeping it crisp, short and simple is recommended, it does not mean that you wring all the meaning out of the content. Users on the go will read articles and will browse sites. You just need to ensure that all the text is presented in a readable format. With almost every website ready to join the mobile-friendly wagon, you need to do something different and creative. And this difference will come from quality content, so don’t lose focus on that.