Developing a content marketing system that generates a predictable stream of leads into your sales funnel year-on-year requires a dedicated approach, a robust content strategy, a way to produce loads of engaging and effective content and a strong content distribution and promotion process. If all of this can be done right, you are bound to get results. We have seen it happen hundreds of times. That is why companies investing in content marketing are seeing six times more conversions than the brands that are not. If you are looking for that kind of growth, the first thing to do is find the right content marketing partner. In the last decade, our content marketing agency has helped companies across the world to develop their content marketing machine and generate ROI. We have helped them generate traffic to their website, build brand awareness, generate leads and phone calls.
We talk about that more below. If you want to talk or connect right now, give us a call at 9871370096 or shoot us a mail at contact us online to know more about our content marketing services.
We help you launch your content marketing campaign, taking care of everything from strategy, content production, promotion, SEO. We also help you track your campaign through clear reports.
This is the fuel that will steer your marketing campaign in the right direction. Our team uses data, research & skills to create a strategy that will make sure your content marketing achieves its ROI.
What is the current state of your website traffic and content? What does it miss? Which channels are you publishing content on? What does your current content landscape look like? Is the content being published the right kind of content for your business? Is it successfully aligned to your business goals? We launch a full-scale content audit before we start planning anything for your business. This is the starting point of the content marketing journey.
We use our marketing instincts (honed by years of experience and backed by an ultra-creative team) to understand your business goals and align the content process to achieve those goals. Our strategy document will cover the whole plan – everything from the buyer persona, what types of content to create for what platforms, what keywords/topics to use, when and where to publish, how to promote and what metrics to watch for performance.
Plan not every content format can be developed for every business, basically because of the difference in audience preferences. Based on your strategy plan and the content marketing package you have opted, we will build an editorial calendar. This will contain details about the type of content that will be created along with timelines. This will be sent across to your team for approval. If you want a more customised plan, you can always talk to our project managers or content strategy team.
This is a core part of our service. When we create content, we make sure it captures what your audience wants to read. Our team of specialised writers and designers develop various types of content that is suited to your content strategy. These include long or short-format blogs, social media posts, infographics, ebooks, case studies and much more. Every piece is vetted by our editorial team to make sure it matches your branding and our strict quality guidelines.
Once the content is written and optimised for search, its published. Once that happens, our content marketing agency will use various marketing techniques to promote your owned media content across the web. Through a combination of paid and organic distribution methods, we will make sure that your content gets the valuable backlinks that will help drive in traffic to your website and increase your leads. Through content promotion on various sites and social media platforms, your brand becomes visible online.
So, is content marketing working for your business? How much traffic is coming from which channel? How much leads are you generating because of content marketing? All of these are tracked by our team through the analytics. We use a number of tools to understand and analyse the data to take more informed decisions. As part of our market leading content marketing services, this data is shared through custom reports that allow you to understand your return on investment.
Businesses today are in a need of content marketing more than ever. This is mostly because content marketing generates inbound leads that are of high quality, and sales team find it easier to push them down the bottom of the funnel into real customers. But how to get this content marketing machine running? Not every business is capable of plotting contextual content strategy and running a successful content marketing campaign, mainly due to lack of time, resources, talent or budget. That’s where a content marketing agency comes into the picture – to reduce the burden of creating a regular flow of content and marketing it.
A b2b content marketing agency specialises in creating content strategies, implementing a proper framework for SEO and content production, and then marketing the content to achieve the results. They work towards laying the content architecture of the website and then building on that framework to achieve continuous results.
A content marketing agency offers you access to a team of experts who have the knowledge and expertise of working with different brands and across different industries. At Justwords, for eg, we offer you a team of experts who bring to the table years and years of experience in content marketing, digital marketing and SEO.
We have also honed our skill sets, knowledge and set of processes over more than a decade to create the perfect content marketing system that delivers every time.
A content marketing team has experts who can create strategies according to your business and then create different content marketing formats that suit your strategy. A content marketing agency hires specialists (as per different industries) who use their experience and knowledge to create different content types. A person who usually specialises in doing long-form content, will not be the ideal person to createsocial media content. Also if you are in business that needs specialised content, you will need a domain expert to write for you. This is where a content marketing agency like Justwords, which already has a pool of domain-specialised writers and editors, can help provide the perfect content.
A content marketing agency takes away the burden of creating and planning the whole system of content production, SEO and marketing. They are also responsible for making it work for the long run and delivering results. As this headache gets taken care of, you can focus on growing your business, and retaining existing clients.
Delegation of work to a content marketing agency can help you focus on the more important aspects of your business.
Being at the forefront of trends and technologies, a content marketing agency is always experimenting and exploring new techniques, tools and advancements in the marketing world. They introduce you to premium-level services and tools.
This know-how is critical in implementing a cost-effective and successful content marketing campaign.
Want to know more about why content marketing is important, check our detailed guide on
We have doing content marketing for more than adecade. We have been one of the early adopters of content marketing, beginning our journey in 2010 and quickly realising that the real results lay in a combination of content and marketing. Whether you are a finance, SaaS, ecommerce, healthcare, manufacturing, we can proudly say that we have worked across all industries. As a content marketing agency India, Justwords, has successfully helped brands increase their ROI through aggressive content marketing strategies and campaigns.
Over the last decade, Justwords has worked with some of the biggest brands in the country — Nestle, Hero Fincorp, Times Property, Magic Bricks, HDFC Ergo, Reliance, ICICI Lombard, BCG, OYO, HSBC, Alibaba Group etc. But we have also worked on niche brands and startups — from Genus Innovation, Housing.com, Paytabs, Oustlabs etc; not to mention the dozens of small businesses whose entire trajectory has transformed after Justwords brought home the power of content marketing in their business.
As a full-fledged content marketing agency, we have even picked up two prestigious awards from Google for two consecutive years in 2013 and 2014. We have also been ranked as one of the top content marketing agencies in India byClutchyear after year. Not only that, we are also humbled to be on a number of other lists that rank the better content marketing agencies of our land. Our work (for one of our client’s)also won the International WARC Awards in June 2020.
There is a reason why we survived a decade and our clients have remained with us for years. That is because we give them satisfaction and results. Our team of experienced digital marketers and strategists hate the cookie-cutter approach. We make the effort to understand your business and tailor-make your business proposal and content marketing strategy. We rely on bespoke marketing strategies because we know that what works for a fintech startup will not work for a Saas company. You can always expect transparency and dependability.
