Paytabs started off in 2014, in Saudi Arabia, as a fintech brand offering payment gateway solutions, which helped startups, SMEs, and ecommerce companies to accept payments through multiple channels. Today, it offers the total infrastructure for B2B payment solutions. This includes the full stack of payment solutions, including digital invoicing for businesses, QR code payments, social media payments, point of sale, and switching platforms. Ranked by Forbes as one of the top 50 fintech companies in 2023, it has revolutionized the payments scene in Saudi Arabia and the MENA region.
As a home-grown brand offering payment gateway solutions, Paytabs faced stiff competition from bigger and established players with huge budgets and more established credentials. Paytabs aspired to leverage SEO and content marketing to reach its target audience and make them understand that they had a superior product that was powered by robust technology and rich features. Some of the key challenges were –
In recent years, Saudi Arabia’s fintech sector has rapidly evolved due to the increasing adoption of digital financial services such as mobile payments, online banking, e-wallets, and payment applications.
In 2023, the fintech industry took the lead in Saudi Arabia, attracting $704 million in funding through 30 deals. Hence, Paytabs faces stiff competition in an ever-expanding market. The challenge of standing out from the competition still stands.
Offering the best of content marketing over the years.
As a marketing partner, Justwords designed and executed a holistic content marketing plan that combined storytelling, educational content, and SEO to address Paytabs’ challenges and goals in the early years, as well as in recent times.
Collaborating closely with Paytabs’ product team, we started by understanding the intricacies of the payment gateways. This enabled us to translate the technicalities into a language that entrepreneurs and merchants could readily grasp.
Moving forward with a keen understanding of searcher intent, we ensured that each piece of content offered genuine value while organically incorporating essential keywords. This approach facilitated seamless discovery for the target audience seeking solutions to their payment challenges.
We conducted thorough keyword research while understanding the specific queries and concerns of Paytabs’ target audience. By identifying relevant search terms, high-traffic keywords, and long-tail phrases, Justwords ensured that Paytabs’ content would align seamlessly with the intentions of potential readers and clients. This approach was supported by the principle of avoiding keyword stuffing, allowing for a natural integration of keywords in the right context.
By weaving engaging narratives that demonstrated real-world use cases of Paytabs’ services, we highlighted how Paytabs alleviated the pain points related to cross-border transactions, payments, and invoicing.
Moving forward with a keen understanding of searcher intent, we ensured that each piece of content offered genuine value while organically incorporating essential keywords. This approach facilitated seamless discovery for the target audience seeking solutions to their payment challenges.
The content was meticulously optimised for search engines to ensure that potential clients could easily find and engage with the information they were seeking.
Justwords’ strategic content marketing approach yielded significant results for Paytabs:
We often ask our clients how they would define Justwords as an agency? There is one thing common to all answers – Justwords gets what we want, spends time to understand our business and takes whatever it is to get it right. And that is exactly right. That is also exactly what makes us different from other marketing agencies. As your content partner or your digital marketing partner, we want to help you do better business.
Justwords has been delivering results since 2010, and we have built a successful framework that combines the 3 pillars of content, SEO and content marketing.
Want to see what we can do for you, try out any of our content, digital marketing or content marketing services.
Discover how we can help your website grow by contacting us today.
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