At Justwords, we have been working on leveraging content to build brands for over a decade now. From our expertise in content creation, we have organically branched out into various aspects of digital marketing to now operate as a full-service content marketing company. In the last 10 years, we’ve watched content marketing come into its own in India, and are grateful to have been part of the transformation. While we’ve never really sought after reward or recognition, believing that the work we do for our brands speaks volumes, it feels great to have been ranked as one of the Top Content Marketing Agencies in India by Clutch. What is Clutch and why does this matter? Clutch is a Washington DC-based ratings and reviews research firm, focussing on digital marketing companies. They conduct in-depth reviews for clients of the companies they feature — which means that a Clutch list is based on real, comprehensive feedback from clients. Over the years, Clutch has emerged as one of the world’s most reputed websites when it comes to rating digital marketing companies across the globe. What does the rating mean and why it matters Clutch operates on the principle of in-depth client reviews. This means that it’s the feedback from our clients that has helped us feature in one of the most prestigious rankings for content marketing companies in India. We’ve serviced a wide variety of clients in the past decade – from a small neighbourhood bakery to some of the biggest multinational brands. The impact that we create for their business is what drives us, which is why this rating becomes so meaningful. What our clients have said Clutch is known for its in-depth client interviews, which go a long way in building the rating for any digital marketing agency on the platform. Unlike Google reviews which are more passive and open-ended, Clutch really goes deep into understanding We’ve been truly overwhelmed by what some of our clients have had to say. Here are some glimpses : “Can you share any outcomes from the project that demonstrate progress or success? There has been ten-fold growth and success in the monthly visitors to our website since we engaged with Just Words How effective was the workflow between your team and theirs? They are very responsive and supportive. Even with the many changes we request. What did you find most impressive about this company? They are very responsive and the quality of the blogs they deliver is of a high standard. ” “What evidence can you share that demonstrates the impact of the engagement? When we started this project, we were expecting to see a 40% improvement in our traffic, and Justwords delivered that in less than three months. For the next three months, we set a target for 80%, and it proved to be a challenge. I wouldn’t just blame Justwords; it also had to do with us as a customer. When starting from zero, getting to a 40% level is an easy jump, but, when we’ve achieved something, to exceed that figure is challenging. Both of us are still struggling to find the right strategy to improve traffic. My feedback to them is that we should have more weekly and monthly reviews, to plan the strategies and align ourselves right.” Where do we go from here We started our journey over 10 years ago. Back then, in a landscape that was just emerging, we understood that content would soon become a game-changer for brands of all shapes and sizes. So we started by creating text-based content- differentiating ourselves by the quality of what we delivered and the outcomes that it gave our clients. Through our journey, as we expanded from text to other content formats to become a full-suite digital marketing agency, this differentiator never changed. We still believe that it’s quality content that makes all the difference. As we expand our company to greater heights, creating campaigns that push the boundaries in content marketing, our commitment to quality content and yo client outcomes will never change. And milestones like the Clutch feature are just a reminder that this approach will always win out in the long run.
