Imagine if there is a toolbox to fix your content marketing wagon, then effective copywriting would be one of the most important devices in that kit. No matter what people may say, copywriting is much more than ‘writing those sales pitches without sounding like one’.
A well-written copy is not the one that is able to sell stuff to one consumer one time, it’s the one that turns the one-time visitor into a loyal customer.
Here are 5 ways you can up your copywriting game.
- Tell the clients how your product is different from others.
- Know your target audience. Analyse who is reading and responding regularly to your which kind of posts. Write keeping them in mind.
- Establish the “What’s In It For Me?” factor for the client by clearly stating why he/she should opt for your product. Tell them all the features and benefits without ambiguity.
- Back the article with thorough research but don’t overload it with information. Also, the article should not read like a sermon. Keep it interactive.
- Don’t make silly grammatical and syntax errors. Proofread at least twice before publishing. A copy full of mistakes can put off the reader.
With content marketing touching an all-time high and millions of content pieces being generated every day, it’s the art of copywriting that is suffering in the bargain.
As David Ogilvy has said, “The consumer isn’t a moron. She is your wife.” So its time we write with that image in mind and write the best we can, without the mindless sentences, ridiculous errors and silly grammar mistakes. Every piece of content can be made better and that’s what we writers should all be aiming to do.
Start now by watching this video on “5 deadly sins that you must avoid for effective copywriting”.