At the beginning of each year, much is written about new trends in content marketing—2024 was no different. As we already passed the first half of 2024, we provide an update on current content marketing trends. We present 15 proven content marketing trends that must form part of your marketing mix. These 15 content marketing […]
Category: Content Marketing
What is Bottom-of-the-Funnel Content and How to Create it to Drive Sales for Your Business
What is Bottom of the funnel (BOFU) marketing? The term Bottom of the Funnel, or BOFU, represents the final stage in a consumer’s journey — the cusp where interest turns into action. Imagine a funnel: wide at the top, narrow at the bottom. The top is where awareness resides, like a crowd of spectators at […]
The Best Content Distribution Platforms to Maximize Engagement (Updated 2024)
When you create useful, actionable, unique content, everyone deserves to see it. But how will you get your work seen by most of the audience? This is where content distribution platforms play an important role. So, let’s take a closer look at what these platforms are and how can they help you grow your fan […]
What is Predictive Marketing?
It is impossible to know the exact outcome of a marketing campaign before you run it. However, you can come close with predictive marketing. But what exactly is predictive marketing? Let’s find out. Definition of predictive marketing Predictive marketing is the development of marketing strategies based on data and data analytics for a high probability […]
Is Content Marketing going to be dead? Err, No! But these 8 things are absolutely critical
Is content marketing going to be dead? Well, I have been hearing this question time and again and hence thought we should dedicate a post to answer this question. My answer is – NO content marketing is not going to be dead, this year or even in the near future. That is because content marketing […]
Best Content Marketing Agencies in India: Top 15 choices (updated)
Great content marketing agencies understand two things – how to create exquisite content (and I mean content that really delivers value or helps a business grow), and how to market that content in a way that attracts traffic and leads to a business. But here is the thing – really good content marketing agencies are […]
Decoding Middle of the Funnel Content & 6 Strategies for Higher Conversion
The middle of the funnel, which is the middle phase of the marketing funnel, is where customers are lost and won. This is the stage where your prospects are already interacting with your brand and also considering other options. Can you convince him to move down the funnel and into the purchasing cycle? That depends […]
15 Ways to Promote Your Content After It’s Published (Updated 2024)
The internet is a crowded place. While your content might be amazing, without content promotion, it would be just another piece of content waiting to be discovered. Most companies fail at content marketing because they think once the content is published or posted on social media channels, they now just have to wait for the […]
Top-of-the-Funnel Content and Why does it Matter so Much for Your Business?
[vc_row][vc_column][vc_column_text]Content marketing is about creating brand awareness, creating authority in the mind of the customer, building trust, and finally getting him to make a purchase. It is organic marketing. There is no push here. Only pull. If that pull has to happen, you need to be offering something that will attract your customers to your […]
What is Visual Content Marketing & Its Importance (2023 Updated)
One brutal fact of the online world is this – A first impression is often the last impression. If your website looks dowdy and boring, you have lost your guy there itself, and most likely he isn’t coming back too. And there in enters “The Visuals”. If you want to entertain & engage your target […]