2010! Many of us remember it as the year of the 8.8-magnitude Haiti earthquake, the Deep Horizon oil spill, the release of the iPad, the launch of Instagram, and Google’s MayDay algorithm update.
Also in 2010, Justwords launched its website—the brainchild of CEO Payel Mukherjee.
It’s hard to believe it has already been 14 years since then. From having its first big client to almost going bankrupt, like every business, Justwords too has had its “fair share” of ups and downs. But we survived, and more importantly moved ahead!
This June 12, 2024, we celebrated our 14th anniversary as a company that has grown to be the top choice for anyone looking for content-first organic digital marketing. We have grown to be recognised by several ranking websites as a leader in content marketing-driven SEO, and won several industry awards, including some from Google.
Join us as we explore more about the past 14 years, share important lessons learned, and look forward to an exciting future. Buckle up and enjoy the ride.
Table of Contents
Stand By Our Customers
We are 100% focused on customers. This stands as one of our core values and has been one of the major reasons why we stand here tall after 14 years. We are humbled and driven to do even better when we receive great testimonials:
“They are very prompt with the quality service and delivery.”
( StafinGo, India, Oct 2021)
or
“I see them as a partner, not a vendor.”
(Public Speaking & Media Training Company, Springs, New York, May 2024)
Our customer approach is best expressed in the words of Mahatma Gandhi:
“A customer is the most important visitor on our premises, he is not dependent on us. We are dependent on him. He is not an interruption in our work. He is the purpose of it. He is not an outsider in our business. He is part of it. We are not doing him a favor by serving him. He is doing us a favor by giving us an opportunity to do so.”
We Love and Value Our Employees.
“At Justwords, we were lucky to find some amazing people who worked hard and shared the same passion and hunger.” (Payel Mukherjee)
Over the past 14 years, we embraced a work culture of:
- Empowerment where team members get opportunities to contribute, make decisions, and take ownership of their actions and consequences.
- Growth through opportunities to learn and grow. Employees ask themselves, “How can I do this better?”
- Appreciation and employees get feedback about their work
- Embrace a performance-driven culture and recognition for exemplary efforts
- Work-Life Harmony. We work hard, we party harder.
At Justwords we work:
We play:
We recognize good performance:
The Top Five Lessons Learned
We have learned so much over the past 14 years. The “University of Life” has taught us some tough lessons. Here is our pick of the most important lessons learned:
1. Be Passionate
Our number one lesson is that love and passion for what you do keep you going when “facing the storm” or experiencing failure. Passion drives you and lets you get up repeatedly to pursue that dream you started to follow.
2. Have Values
Define your values and do the right thing.
Defining the company’s core values to direct the team—how they make decisions, employ people, and deal with customers is essential. For your company to grow, it needs a strong foundation, and values are the foundation.
3. Continuously Improve
Continuous improvement is essential for success. The only way to stay on top is to adapt to changes in the fast-paced digital world: adapt, change, tweak, improve.
In the strong words of Leonard Sweet: “Stagnation is death. If you don’t change, you die. It’s that simple. It’s that scary.”
4. Build the Right Team
The soul of your business is your team.
Recruit the right people – don’t only look for talent but for passionate people who embrace learning and believe in your vision. Allow, trust, and inspire your team to deliver their best work.
5. Maintain Persistence
Winston Churchill said: “Never, never, never give up.”
The last 14 years have taught us that patience, resilience, a willingness to accept failures, and finding better ways to do things are required to get up and be ready for the next battle.
Leap Bravely into the Future
Is Justwords slowing down after 14 years?
On the contrary, we constantly evolve and adapt to new challenges from Google and our competitors, and, of course, we find innovative ideas on how to serve our customers better. We are growing and leaping forward into the future.
As we leap forward, embracing what is changing in the digital world and noticing that more companies are going digital, we find new opportunities to tackle enthusiastically, strengthening our brand.
Celebrate with Us
It has been an exciting fourteen years—a remarkable journey. We appreciate the Justwords team – passionate, hardworking, unselfish, and inspiring – the sweat and tears behind the success. We are privileged to have served esteemed customers, most of whom are now friends and partners. These customers helped us learn and grow.
Content is our forte, our passion, and as we leap forward, we confidently say: “Watch this space.”
Are you going to be part of this? Remember, at Justwords, it has always been and will always be about YOU, the customer. What can we do for you?
Contact us and join us for our 15th year. We’re ready to discuss your project. Contact us for our free SEO agency assessment. Receive free advice and recommendations.
Do it today.